Wednesday, February 19, 2025

What does my business need next, after 20 years?

I'm increasingly coming to the idea that most training, workshops, seminars, events, etc, that are created for, and aimed at, freelancers and the self-employed like me, seem to usually be focussed on those people either thinking about, or having recently, started out in this way of working.

That little which isn't, seems to be focussed on how we can build our 'evergreen content' into a passive training course that people click to watch, with an occasional mastermind session that would allow me to work less (and so be involved with less things that impact the world, as much of my client work offers me opportunity to), and charge people more (and so excluding people who may otherwise benefit, but simply can't afford to, through no deliberate fault on their part).


This year is the 20th anniversary of my 'striking out' as being self-employed/freelancing, after I was 'stitched up' by one of the then leading national social enterprises in the UK who'd just encouraged me to relocate my family to the other end of the country - to take up when they promised was a dream career offer that they were creating for me, but turned out to be nothing but well meaning intention when it came to allocating me a desk...

And over the last 2 decades, it strikes me that most of the CPD events I go to are now on a loop of those profiled in the opening of this post.

And that's not automatically a bad thing - I recognise that very few businesses of any type get to this porcelain milestone, and in one of the chapters in my book about imposter syndrome, I detail how realising that you're in such training events (and not getting any apparent benefit from doing so) is a sign that you really are doing alright in how you're running and managing things in your work.


But... I don't want to get stale/complacent - the way that I've always approached designing, and revisiting, how I work is based on trying to keep me constantly moving forward, challenging my understandings and ideas, and ultimately trying to avoid falling into habits I see in other consultants and advisers, which are ultimately only to the detriment and cost of the groups and enterprises who have looked to them for support and guidance... 

And I'm also aware that I'm not in the same place I was when I started out 20 years ago - I'm now an unpaid carer for several immediate family members (so no longer have the same amount of time available to devote to my business or earn money, but aren't eligible to apply for any support for myself in these roles), and also no longer own a house nor have the savings I used to (which had been forming the basis of how I imagined I'd fund my 'retirement', which is looming in the next 20 years).


So - where should I be looking for the next 'good stuff', as I now start to think about my next 20 years in business?*


* (assuming that there's still no-one out there who'd be open to putting me back onto a respectable payroll? I never meant to be self-employed, and am still not sure it's my life's calling..) 

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