Why I really signed up to the Fair Payment Code

Earlier this year I became one of the first businesses in the UK (and the first sole trader) to be certificated by the new Fair Payment Code (and at the top tier level, too!). 

This new standard is part of the government's wider attempts and efforts to encourage business growth, investment, etc by helping to make sure money is flowing around our economy in ways that benefit all of us (and isn't getting 'stuck' in the pockets of a few bigger businesses, at the expenses of the lots and lots of small businesses who collectively employ most people).

Over the first few months since the Code (and its first cohort of pioneer awardees) was officially launched, I've seen lots of my fellow certificated businesses share the reasons why they chose to submit themselves to the rigour and scrutiny that the application process for it entails.  Most of these are probably what you'd expect:

- it helps them build more resilient supply chains;

- it makes them more trustworthy with commissioners, investors, etc

- and it helps them better attract talent when they're recruiting, by showing how they're a firm you wouldn't be embarrassed to work for.

However, as you might expect, my motivations were a little different: 

I've always been open in stating my intention to pay all invoices within 24 hours of my receiving them, which has led to my current recognition by the Organisation for Responsible Businesses; the Good Business Charter; PayOnTime; and the previous government Prompt Payment Code.

And that's because ultimately I don't want to be a d*ck - I hate it when I'm paid late by my clients, so why would I further their bad practices by making others similarly suffer when I could do something about it?

I also saw lots of the other big businesses alongside me on the initial list of awardees patting themselves on the back for getting the bronze and silver levels of certification (which means they pay up to 90 days after you give them your bill). But if I can hit gold (guaranteed paying within 30 days) without having dedicated finance managers, access to investment and bank loans, etc in the way they have, then how come my practices are somehow so much better than theirs?

What's stopping bigger businesses from hoarding cash, which not only causes more smaller firms like ours to increase the risk of going bust, but also contributes to likelihood of the wider economy going into a recession, which would hurt all of us?

* recessions aren't caused by an economy running out of money, but by people and businesses stopping spending money in it - like not paying their bills when they're supposed to...

how the tax system unfairly disadvantages smaller businesses (like mine)

As a non-VAT registered business (like half of all the other business registered in the UK), I can't reclaim the tax I'm charged by my suppliers on my running costs (utilities, marketing, insurances, equipment, etc).

This means my overheads and running costs are up to 20% higher than they might be otherwise if I were - and puts me at an unfair financial disadvantage against other firms who are VAT-registered (because they don't have to cover costs in the same way I do, in their being up to 20% lower...).

So, I hear you reasonably ask, why don't I simply register for VAT and stop griping about this?

The answer, I'm afraid, is that if I did I would likely price myself out of being able to win a lot of the work I currently do with smaller charities, community businesses, social enterprises, and the like: once VAT registered I would be legally required to pay the government up to 20% of all the fees I received from clients and customers (before costs) - so to avoid bankrupting myself, this means I'd need to add this additional amount to the invoices I generate. And as most of these groups in turn aren't VAT registered themselves, this means that they suddenly wouldn't be able to afford me: my price would be going up 20% overnight - but I wouldn't be benefitting from any of that additional fee, in having to pass it straight back to the government...

And is that fair? Well, at the time of this blog, there's increasing outcry about the rising cost of petrol and diesel - but as part of this, no-one seems to be pointing out that at least half of what we pay for this commodity is actually tax imposed by the government....

 

Tax is an emotive issue - many people seem to want to avoid paying as much of it as they can, and there are whole industries that exist to this end (for example, did you know that contracts awarded by the government in recent years have been to companies who've knowingly evaded paying nearly £20BILLION that should have been due in taxes?)

Some people feel that they're justified in this stance because they don't trust how the government uses the monies we pay in tax. And whilst I do have sympathy with this, governments change over time. My own position is that I want to try and be as consistent and honest with myself as I can, and so in tax, as with so many other things, I seem to go against 'accepted wisdom', in that I'm always making conscious decisions to increase my tax liability wherever I can... 

https://thirdsectorexpert.blogspot.com/2015/11/bonkers-why-im-staying-as-sole-trader.html

So whilst this post may have started off as a whine about VAT, now you're reaching its conclusion you'll hopefully realise that it's actually about trying to encourage us to have a wider and more grown up debate about tax than we might usually...

becoming deaf, dumb, and blind, during the lock-down

Nearly all of us are currently subject to a national 'lock-down' during an unprecedented pandemic.

And all of us are responding in different ways to the challenges that this 'new world' we now find ourselves living and working in present.

After the initial panic, patterns seem to be starting to stabilise: we're getting used to having to que for an hour (or longer) to get into the supermarket, and then once we're inside for it to take 2-3 times as long to get around as we used to be able to do our shop in, in order to practice social distancing and limiting contact with fellow shoppers and store staff.

But for many, the revelation that they can now work from home using video conferencing and remote access, and which people seem to already be developing habits around, seems to suggest that many will struggle to want to go back to the drudgery of commuting once we're out of the other side of this (whenever that may be).

But there's something about working from home, and also the wider implications of how as enterprises and business we fumble our way forwards through this, that no-one really wants to seem to talk about:

1) what it your internet connection goes down? I've heard of several people and small businesses who have been essentially excluded from the world completely after routine line installs and upgrades fell foul of 'human error', leaving them deaf, dumb, and blind to the world...

2) and what it your tech dies? My laptop's hard drive failed at the start of this week - and it's unlikely that I'll be able to get it anywhere for repair for months, so in the face of having already had nearly all my earning work cancelled by clients already, and an uncertain wait to find out if I'll be able to access the self-employed income support scheme, I've had to pay out several hundreds of pounds unexpectedly to order to buy a new one, and hope that it can be delivered sometime in the next 2 weeks... (in the meantime, my girlfriend has very kindly offered me the use of hers, from which I'm typing this).

3) Gurus and experts all seem to be extolling the virtues of 'pivoting' our business models - but encouraging us to do so in ways that assume that it's only our current market place or customers that are being disrupted - this is nothing like any of us have lived through before, and nothing that was ever conceived of by the academics and speakers who developed these models and frameworks. So for us businesses and enterprises already facing an immediate uncertain future because of cash shortfalls, our longer term planning is also compromised by the models we're being presented with to reinvent ourselves through having been developed for different times...

4) And finally, what happens after the summer for education bodies?

Universities and Colleges quickly moved to continue to offer teaching and classes using on-line platforms, and replace exams with assignments. But within a few months, these will become the norm for many students, who must surely then begin to wonder why they need to raise the money to live on or near a campus to be able to engage with their further and higher education in the future, when they can access it equally from wherever they find themselves living now?

Like many, I can't see that we're ever going to fully return to living and working as we were at the start of 2020, but I wonder how many waves of shock, panic, and fear this pandemic will successively unleash on us before we can all feel its over - and what these will do in turn to our work, learning, and relationships as societies, communities, and economies.

Hopefully the time that the lockdown offers us to start to carefully think about these things will mean that we don't emerge from the pandemic only to fall into the next global panic... 

the best national business support policy may be no policy at all...?

I recently found myself on an 'expert panel' at a forum convened by ISBE (the Institute of Small Business and Entrepreneurship) on the future of business support policy in the UK, as part of their ongoing conversation into informing and shaping what a new national policy should be.

(OK - to clarify, I was technically there as Leigh Sear of SFEDI and the IOEE, but as he'd been called away overseas, he asked me to fill in for him, hence the confusion of my having 2 names at the forum.)

And while I shared various stories and approaches to business support with those present, I thought it might also be useful to capture here some of the other speakers' arguments and discussions with those in the room that stuck with me, as well as some of what I took away that I'm still mulling over, and that will likely also inform my own ongoing activity in this field:

The definitions debate

With the almost fetishism of high growth in business support policy, it seems that the definition of what constitutes 'high growth' may be too exclusive in excluding many businesses who are seeing significant increases in revenues, but aren't matching this with creating lots of direct employment opportunities (such as software firms, and something that will be be increasingly the norm with the rise of the 'gig economy').

As a result, many businesses who have the potential to contribute greatly to our economy are being sidelined and overlooked - surely to our cost...?

Not a 'bottomless well' (of growth)

It also seems that business growth isn't something that can be sustained - various data sets shared by the ERC(https://www.enterpriseresearch.ac.uk/wp-content/uploads/2017/04/ERC-InsightPap-HartDanes.pdf) all indicate that firms can only experience grow for about their first 5 years, and then all mature and plateau; so if policy is to prioritise support for growth, we need to be more open and honest in recognising that businesses are only able to do so for a time limited period.

Measures of success

There seemed to be a general consensus that we need to use more that just financial measures to consider success in business growth - and that these should reflect the aspirations and motivations of the entrepreneurs and owners behind the businesses.

However, I've an idea that whatever these measures are should share the same characteristics as metrics in financial accounts: that they can be bench-marked externally to help us better consider how we compare and contrast with others to fully appreciate just how successful we really are, and that they can be aggregated to form data sets and evidence bases to allow us to better represent and lobby on their behalf.

Whose benefit is policy actually for?

Discussions around the different players active in the business support arena raised a question about who business support should be for, and who should be paying for it. Public policy should take a utilitarian approach, facilitating and enabling the most benefit for the most people, and in the real world, this means that the State can't appease everyone, or provide for all business types and needs (hence it's prioritising of high growth over sole traders as it believes this will create the most impact for more people).

However, we're seeing private firms starting to offer accelerator and incubator programmes, and also sponsor others' enterprise development and growth initiatives. So rather than try and create a single public policy that will encompass everyone, should we rather be taking an approach that uses simpler policy frameworks around different themes and types of enterprise/entrepreneur; better recognising that in some instances the private sector is better placed, and should be leading on elements of support?

The rationale (and risks) for enterprise education to be a recognised part of business support

There seemed to be agreement that any role Universities hold in delivering any policy around business support needs to include elements of enterprise education, and while there are good reasons for this, there are also some risks too - 

• teaching and encouraging entrepreneurship amongst students increases their future employability by developing skills that employers value
• degree apprenticeships creates opportunities for universities to capitalise on their role as a provider of learning, but there's no clear models for how Universities might best harness this new model (yet...)
• there's a risk that in some universities having linked their offer of enterprise support to that of national policy, many student startups are being 'lost' or 'fail to launch' as the University is too focused on encouraging high growth and Intellectual Property-based ventures
• with the rise of corporates taking active roles in offering business support (including where there may not be an immediately obvious business case for them to do so), there's a need for Universities to better co-ordinate their offer with these to capitalise on knowledge and expertise that both are developing - but tellingly, there was no presence from any such corporates at the Forum...

The holy grail: creating a pipeline of support for startup to high growth

Within any national policy that emerges, there will need be a recognition that encouraging new startups is just as important as supporting growth in existing businesses - but that its also difficult to ensure that this progression is smooth or able to be well managed. This is largely because of not only the sheer diversity of different business types and motivations, but also the plethora of support available to them at different stages and in different sectors.

In theory, Local Economic Partnerships should be well placed to better co-ordinate these support offers to maximise their potential for wider benefit, but the experience of many seems to be that owing to the governance models of LEPs not being inclusive or transparent enough, that such knowledge and co-ordination which could unlock the potential of many firms, isn't happening.

If we can only do one thing...

As a closing to the panel debate, a few straw polls were taken of people in the room, asking for shows of hands to gauge what the focus of national policy should be if it could only focus on one thing: more start-ups, or more scale-ups.

(Personally, I'm in favour of more start-ups: they create and encourage more diversity and choice in an ever-changing society; help us develop more resilience; and research shows that the larger firms tend not to stick around that long anyway - the FTSE100 has a churn rate of about 10% each year!)

Overwhelming the room voted in favour of more start-ups.

accidentally becoming a 'specialist masseur'...

Over the last few weeks, I've been slowly moving bits of furniture, crates of files, and boxes of books by hand across Todmorden's town centre - not (just) for the exercise, but because I've recently taken on an 'office suite'!

My "working office" is now not only 2 rooms, but also a corridor and exclusive toilet (up to now, I was renting a single room on a 3rd floor with no lift and shared everything...). 

So why the move and commitment to additional costs at a time when according to various surveys business confidence is low, owners are looking to cut costs, and the general scene is gloomy for most small businesses - especially in my home town where many enterprises are still struggling to recover from the floods that hit us 10 months ago?

Well, there's a few reasons I thought it was important to invest in larger premises at this time:

1 - the room I was renting was getting a 'bit full'...

2 - if other businesses are struggling its because people aren't spending money. And people aren't spending money because they see other businesses struggling... by making a public show of 'moving up', I can hopefully help instil a little more confidence in the wider business community

3 - the premises had been vacant since the start of the year. In being based in the middle of the town, empty properties make for unappealing vistas for people and visitors, which makes it a less enjoyable place to live, work, and visit (see point 2)

4 - it's an excuse to hold an office warming party (invites going out soon...): a reason for some impromptu networking and unashamed self-publicity

5 - I have an idea that these particular offices also enhance my brand of being "not your typical consultant": the previous tenants used the rooms to offer specialist massage therapies, and the windows are largely still signed to reflect this... there was something about being named as one the of the UK's top enterprise advisors and apparently working out of a massage parlour that seemed too good an opportunity not to pass on...

There's also a 6th reason, which I suspect only some of you will get if you can spot the reference from what my 'new address' is... 

just because you didn't get wet, doesn't mean your business won't be killed by floods...

We're fast approaching 2 months since Todmorden and the rest of the Calder Valley got hard hit by the floods that washed out last year's Christmas.

It's a good time to pause and reflect on not just how far we've come in our recovery, but also how far we've still to go - some businesses are now admitting that they were perhaps a little optimistic in initial estimates of how long it would take to re-open, and many are also starting to feel the wider knock-on impacts, realising that the damage the floods have wrought continue long after the waters have subsided, houses dried out, and stock replaced...

While many businesses were fortunate not to be directly flooded, those that were have had mixed fortunes in their recovery - the local Council has recently extended its criteria for business recovery grants to now recognise home-based businesses, and there have been a number of successful crowd-funding campaigns, but others have found the cost of recovery just too great a burden to manage and have sadly shut up shop for good leaving us poorer as a valley in terms of our diversity of employment, industry, and character.

And it's that knock-on effect that people are now starting to feel able to talk about - although their premises weren't flooded, they've still lost trade and income from losing their suppliers to floods, or there being far less trade along the valley as consumers start to shop elsewhere, believing that nowhere will be open after seeing the widespread images of devastation broadcast by the media of the area.

And it's only now that they're starting to talking about it, because of feeling guilty that they weren't flooded so they don't have the same right to complain as those of us who did - yet their livelihoods (and those of their employees) are suffering nonetheless.

Although there are support packages being made available for businesses affected by floods, (and they all have different criteria), one thing they share universally is that your business has to have had water enter your premises. But as we're starting to see as people increasingly come forward and start to speak out, flooding can destroy any business without having to come anywhere near your building...

But as before, when I profiled what local businesses responses have been in the initial aftermath, the community is once again rallying to support its employment and livelihoods - Hebden Bridge is becoming the 'North Pole' of the Valley at the end of June when we're re-staging the Christmas we lost: festive lights are being put up, a big tree in the square, snow machines, carol singing,... a great opportunity to remind the rest of the world (and its consumers!) that the Calder Valley is rising to greatness again! So please feel free to come and share some of your spending power in supporting those businesses for whom you're the only source of support..

the risk of offering ‘women-only’ finance

I recently came across the female business angel network and was encouraged and depressed by its existence in equal measure:

 

while it’s always good to have finance tailored to specific groups of enterprises (increases the likelihood of engagement, makes it easier to develop supportive relationships, etc), there’s a very large associated risk that it stifles the potential of the enterprise being financed;

 

an entrepreneur engaging with such specific and niche support is highly unlikely to subsequently engage with the wider business support community on the strength of the relationship they develop with it, and so won’t want to look for anything else – ultimately this means that they’ll miss out on opportunities that may have been open to them elsewhere, in programmes that have a more ‘mixed’ recruitment to the businesses they’ll support.

 

Think I’m blowing smoke over nothing? Well, there are two things I’d point to which have led me to come to this perspective:
 

1)  the rise of Islamic Finance: it’s generally not a mainstream offer, and since its introduction I’ve anecdotally been aware that there is a significantly decreasing diversity amongst entrepreneurs in the more general business support programmes I’ve been involved in supporting...

 

2)   I like to think I keep pretty clued up about support available to entrepreneurs of all types (it’s what some clients feel they value the most about me), but as someone who’s been involved with enterprise financing for 14 years in different guises at local, regional and national levels, this is the first time I’ve come across the female business angel network...

 

So – the female business angel network: along with other niche enterprise support offers it’s a great resource to engaging those entrepreneurs who might have otherwise ‘slipped through the net’ on the basis of sexism or other bias and prejudice (however explicit or implicit) within wider business support programmes and bodies, but with an increasingly fragmented marketplace of such support, I’m increasingly concerned about how well its being ‘joined up’ to ensure that those being supporting to pursue and realise their dreams and hopes don’t inadvertently find themselves being unnecessarily stifled or curtailed...

why I helped to kill a C.I.C.

I've never made a secret of my personal views about the Community Interest Company legal form that was designed by the government to better support and encourage social enterprises - but I've also always been clear that if there's a clear advantage that it can offer to an enterprise based on their specific circumstances, then I'm happy to throw my weight behind them in making sure that they gain this status.

Over the years I've been asked on numerous occasions by CIC's how they might 'un-become' a CIC after its become apparent that they've incorporated with this form on the basis of poor or mis-informed advice. All have then come to realise that the hassle and implications to undoing this form outweigh the cost of their carrying on with it. All, that is, until recently when I was invited to formally meet with the Directors of a CIC to help them decide if they should dissolve it, after they felt that this status was hindering more that helping them.

It transpired that winding up the CIC was the best thing they could do - because having this status was actually damaging their potential to achieve their social goals: 

- partner organisations (including some statutory agencies) just didn't 'get it' so they were wasting time regularly educating different people in the same organisations as to what it meant to be a CIC, 

- the investors they were targeting didn't want to get involved because of the statutory caps that would limit their return to below market rates, 

- through customer dialogue it had been identified that all the contracts that they were winning were on the basis of the quality of their service and had nothing to do with their legal status or identity as a social enterprise,

- and perhaps most dangerous of all, there was a culture emerging of 'just doing enough' rather than striving for excellence as owing to those statutory caps and the asset lock, staff didn't feel motivated to take risks or put in the extra effort that can make or break a growing enterprise as there was no mechanism that would allow their 'sweat equity' to be rewarded at at future date...

So - the papers have now been signed and the process of dissolution is formally in motion. By the end of the month there'll be one less CIC on the register.

But why share this story of apparent failure in the otherwise rosy world of social enterprise? Because sometimes things go wrong because we're offered bad advice and guidance and don't always know how to spot it; because legal forms can sometimes put the success of an enterprise at risk through no fault of its own; but mainly because sometimes we need to be told its OK to feel that what everyone else is raving about as being brilliant isn't working for you.

Why pubs are the best place to grow your business

Most of you will already know that I offer support to enterprises, charities and individuals through a range of services and programmes (- my favourite of which is probably ‘beer mentoring’).

What many probably won’t  know is that I used to manage a loan fund for local co-operative enterprises, and am regularly invited to sit on panels to assess applications from start-up and growth businesses to decide whether they should be invested in.

As such I have a perhaps uncommon insight into financing issues as a business advisor, and find myself being asked to speak at various events on alternative sources of finance to the traditional high street bank for business start-up and growth. And it struck me recently that most of these alternatives might be best pursued not in an office, or over the internet, but in the pub as they’re all based around relationships and local knowledge, rather than institutions and ‘risk ratios‘:

• Angel Investors (think dragon’s den but without the scathing comments): people who are going to invest their money into you and your idea. They want to be assured that its not only your idea that’s a great one, but that you’re the best person to be leading on it - they want to get to know you. And what better why  to do that than over a drink?

• Loan stock (think interest only mortgages): this is where other people and businesses lend you their money with the expectation that you’ll pay them back at an agreed future date. These are effectively ‘private loans’ so you can choose where you discuss and agree them - and what more conducive environment could there be to negotiate terms than in a friendly pub?

• Community shares: where local people in a town or village all invest their own money in a common cause (usually buying the post office to keep it open, or installing a wind turbine to create free/cheap electricity for everyone). It can take a long time to knock on everyone’s door to make your pitch to them, so far better if there were a communal place where most of them are regularly assembled…pub?

All these ‘alternative’ forms of finance are based on people investing their own money (not someone elses') and as such there’s a different criteria that these investors are using: they’re interested in you, in building a relationship with you. And that’s something that’s hard to do in a posh office, but far easier over a drink… but they’ll still want to know about your business and be assured that they’re not going to be wasting their money, so you still need to know your numbers - however in a pub setting, you need to know them even more intimately than for a bank: a bank manager will expect you to have lots of notes with you, spreadsheets, etc. But in a pub, if you can’t give people an answer straight away off the top of your head, you’re sunk.

So, pub finance - perhaps a better alternative to the traditional high street bank? but it’ll demand that you know your businesses figures and detail inside out, and able to cite them more instantly than a bank manager would expect… On the up side, all your investors will be rooting for you and doing whatever they can to ensure your success (as its their money at stake!) and the interest you’re paying on the money is going back to other local people and fellow businesses, rather than in bonuses to  bankers…


UPDATE - 04.01.2013
my local paper, the Todmorden News has also just written an article based on this idea  - and in any of you are wondering, yes: I did buy my own pint!
http://www.todmordennews.co.uk/news/local/looking-to-grow-your-business-go-to-t-pub-1-5364076  

Why everyone needs Thomas the Tank Engine to help them manage their enterprise

I was recently invited to speak to a roomful of small business owners about the various options open to them to finance their ambitions for growth. One of my fellow panelists  John Daly stressed the importance of good robust financial management reporting. He argued that all enterprises needed sound financial reporting to support their success that should fulfill 3 specific criteria.

As I was listening, I realised that I knew these criteria already - not from any text book, or discussions with finance directors, but from one of my kids’ favourite TV shows: Thomas the Tank Engine. Thomas always introduced himself as being 3 things that made him the best and most successful engine on the island of Sodor: “I’m really useful, really reliable, and always right on time”: the same criteria that John argued that financial management needs to be: relevant, reliable, and regular.

So next time you think you see the Fat Controller at a business seminar, look again - it might be John Daly marshaling the trains; as for me - I’m off to watch TV with my boys to brush up on my management skills!

my latest social accounts – more impact, but not all positive...?

So, it’s that time of year again when I publish my summary ‘social accounts’. There are various reasons why I choose to be so transparent and open in my performance in respect of the values that I try and conduct my business and work by, and I’ve listed them before. (If you’re curious as to what they are – you can read about them in previous posts here).

And year on year, they show that I’ve gotten better at managing my environmental impact and also in strengthening the resilience of my local economy. But what they also suggest is that my ‘performance’ as a trainer seems to have struggled in comparison to previous years (although it’s still a high satisfaction rating) – this prompted me to dig a little deeper into this apparent variance and has meant that for the first time, I’ve included a brief commentary to the findings that offers some additional insight into what lies behind the figures.

This expansion to the presentation of these ‘accounts’ I prepare has prompted me to revisit the overall structure of how I monitor and report on my impacts. As a small business/sole trader offering a range of consultancy and support services both to and through a wide variety of groups (see my portfolio), I needed to create a template that was easy to use, didn’t require a lot of resource (‘cos I don’t have a lot to spare!), and would allow me to reflect on my values in a tangible and meaningful way. The expansion of this to begin to include narrative commentary to some of the findings means that I’m wondering afresh if there are also ways in which I might begin to consider how the methodologies of established social impact standards such as SROI and SAA (which are not designed with sole traders in mind!) might be able to be applied to a small business/sole trader who trades across a wide range of customer groups and impacts on not only local groups, but also national policy and legislation.

I’d welcome any comments people might care to offer... meanwhile, you can see the latest set of my social accounts on the last page of my ‘blag sheet’ here.

the success of small businesses depends on how well they play together

The future of small business may not be that they continue to emerge and grow, but that their success is based on their connectivity – not through social media or with their customers, but with each other in person, through the places where they hang out and do their work.

That’s the view I’m increasingly coming to, especially after I shared a link on twitter recently to the benefits that coworking creates not for the individual entrepreneur, but for their local communities - with it being ‘retweeted’ by various other people, well over 5,000 people have now become aware of these benefits, so it’s obviously something that people are finding of increasing interest and importance.

(And just to clarify, coworking is where small businesses share a common physical workplace and are looking out for opportunities to not only work together on larger contracts than they’d be able to manage on their own, but also for leads for each others’ business.)

There are some good examples of coworking here in the UK– and they seem to work best when the workspace they share is structured as some form of co-operative. But don’t just take my word for it, check out OpenSpace in Manchester.

As small and ‘micro’ enterprises, we seem to be constantly bombarded with messages about the benefits of being more connected on-line, but I wonder if sometimes we forget just how beneficial it can be for our small businesses to be connected with each other in the ‘real world’...