'the end' is never 'The end'...
We often think of "the end" as being the final point in something, after which there is nothing more - the end of the movie, the end of a book, the end of a relationship, the end of a business...
But endings don't actually signify a finality of things stopping and not continuing. They're just a transitional stage (albeit sometimes a bumpy on) that leads us into the next thing. After all, if nothing ended, nothing new could begin (because there wouldn't be enough space).
Endings are also not an automatic sign of failure - I've referenced elsewhere how my business has outlasted 90% of all others who started out at the same time as me 20 years ago. But just because they're not still trading like I am, doesn't mean that we should see them as having failed: some may have been designed with an intentionally limited life as part of a stop-gap for people; while for others the world may have changed too much for them, and they decided that they didn't want to twist and subvert themselves for the sake of carrying on being a part of it.
And that's why when I was putting 'Flushed!' together, as part of marking the 20th anniversary of my business, I deliberately didn't make the chapter titled 'endings' the last part of it - to highlight that things can, do, and should, still happen after 'the end' has been announced by someone.
If you want to dig more into this idea about endings not being what most people think they are, and how to approach them better, you should check out the decelerator -https://decelerator.org.uk/
