How I've become a daily 1 minute habit for people in 20 countries around the world

As part of reflecting on 2025 being the 20th anniversary of my business, I started to wonder what else was similarly 'birthed' in the same year.

It transpires that YouTube and I both share the same anniversary!

So unless you've been auto-playing the contents of my channel there, I wanted to take this opportunity to do a mini-audit of how my life on YouTube has played out over our lives together so far.

What I've found is that since launching my channel, and generating content for it, most people who find me there do so through my shorts (the videos, not the apparel) or from a direct link from someone else's website.

They've come from over 20 different countries, and over the lifetime of my channel have watched an average of at least 1 minute of my content every single day of every single year.

That doesn't seem too shabby?

The specifics (if you want to get grainy about it) = 

Firsts

1) The first video I uploaded was in 2010, being interviewed for a national project about empowering adults experiencing mental ill health to create their own social enterprises:

https://youtu.be/8AduAsnWMjE 

2) The first content I purposefully created wasn't until February 2020, and was about why should never trust your business adviser (which includes me!):

https://youtu.be/ZpPYqBlt1Ek

3) and my first short was in November of the same year (2020), celebrating the special relationship that social enterprises share with toilets (the first, but not last, time I sat on the porcelain throne to record content!):

https://youtube.com/shorts/EFLDDvLwOrU?feature=share

Biggies

1) My most viewed short on YouTube was about how I'd made a low-tech Meeting Owl Pro:

https://youtube.com/shorts/flf0GExdbsc?feature=share

2) My most viewed video was a rallying cry to stop people using the word 'pivot' during a pandemic: 

https://youtu.be/4G-iHsWIszQ

Guesting

1) The first video I appeared in anywhere on YouTube that someone else had created and uploaded (to my knowledge) was in May 2013 - effusing about the Responsible Business Standard:

https://www.youtube.com/watch?v=EBx1qWHWt_U

2) The most viewed video of someone else's that I guested in, was recorded in Sept 2023, about redefining the concept of social entrepreneurship with Anne Scottlin:

https://www.youtube.com/watch?v=jxm8p7w59uQ

Playlists

I curate several playlists in my channel, the most popular of which is my collection of shorts and being interviewed by other people on their podcasts on the topic of imposter syndrome:

https://www.youtube.com/playlist?list=PLbjwTqLUXg99vP8ZLwQhn_vPYY1xlF0ON

So, if you're a Youtuber too, how does your content and audience compare?