Tuesday, May 30, 2017

compared to what..?

There are lots of reasons banded about why we should try and be capturing and reporting the social impact/value of our enterprises - and that's not just something which is confined to the social enterprise or charity world: the private sector have been pioneering a lot of clever approaches to it to over recent years as well (Puma's environmental Profit & Loss, the international impact accounting standard, and McDonald's own infographics to name but a few...)

However, one of the key questions that any impact or outcomes reporting should answer is "so what?" - what difference has achieving this reduction, or engaging that number of people, made? But within the context of impact reporting, I think the "so what?" question also needs to be extended to be framed as "compared to what?". If an enterprise reports that it's reduced carbon emissions by 10%, is that good or bad? It might compare itself to its performance last year, but that's not really that objective or honest of a measure - it's surely only when we can compare that 10% to what comparable enterprises have been able to achieve that we can fully appreciate if that's a score to be scoffed at, or to be applauded.
And yet, how many social impact reports seek to reference any external benchmarks or comparisons in presenting their findings?

As ever, I'm not one to suggest something without being willing to try it myself - so this year I've sought to source external benchmarks against my own social impact reporting framework.
And I wanted to see what people thought about this before blogging about it, so published the report via twitter, and various LinkedIN groups, sat back, and waited for a week or two, before sitting down to draft this reflection.

And what the wider world seems to think based on engagements and comments to the post about the report is that while my doing an impact report on myself is a good idea, no-one really engaged or picked up on the fact that I'm starting to benchmark it externally to see if what seems to be a 'good' figure is really good, or if its outstanding instead.

For myself, I think that in finding I'm contributing more in taxes than my counterparts in regular employment is an encouraging sign that I'm still sticking to my principles of wanting to support public services, and my investing more in my ongoing CPD to keep myself 'on top my game' should be a great reassurance to clients (as well as all the awards I seem to keep winning...)

And while it's not perfect by any means (kudos to Liam Black for keeping me grounded as ever with it via his latest tweet), it's surely a start in furthering the conversation and encouragements for things like this to become more commonplace and therefore useful in helping us make better informed decisions about how we're approaching trying to make the changes in the community / society / world we seek to? 

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