Monday, September 22, 2014

why not all coops should live to be 100

There are any milestones in the life of any business: the first (and 1,000th?) customer, the opening of new sites, and the length of time that the venture has continued to trade (this is no mean feat given that most fail within the first 3 years...)
 
Many ventures mark their trading histories with parties and such like at 25, 50, and 100 years (although there’s not many of that last group!). And as a supporter of various types of enterprise, it’s always gratifying to see how some business forms seem to survive the ‘test of time’ better than others – I’m not sure the empirical data has been collected to prove it beyond shadow of doubt, but my hunch is that proportionately speaking, co-ops tend to last a lot longer than any other form of business model.
And that’s important, because it shows there’s recognisable value and merit in specific types of business over others that make it easier to argue for them on the groups of sustainability, long-term impact and benefit, etc...
But – that might cause a problem for some co-ops.
Co-ops are created by groups of people to meet common shared aims or addressed shared needs, (rather than the ‘traditional’ motivation of private businesses which is to keep making money for as long as possible...) Once those aims have been achieved, or needs have been met, is there a benefit to it being continued?
Some aims and needs will always be ongoing (creating opportunities for employment, ensuring access to healthcare, or supply of energy), but what of those that can potentially be ‘fixed’ within a given time (supporting each other gain access to financial services through rebuilding credit ratings, or building members’ profiles in their respective marketplaces)?
As well as supporting them to start-up, I’ve also been involved with supporting co-ops wind-up because they were so successful in addressing the needs that they were created to address, that their members agreed there was no point in continuing it for the sake of it.
So while a long-standing business may be a cause to celebrate on the face of it, it might also suggest it’s been very ineffectual in achieving what it was set up to do: let’s therefore start to celebrate the impacts that co-ops create rather than how long they might have been trading for.

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