Thursday, July 17, 2014

'enterprise accelerators' - the blind leading the blind?

I've noticed a growing trend for 'enterprise accelerator' programmes over the last few months, and usually dismissed my curiosity to investigate further as they mostly seem to be based in London (I'm a Northern lad..)
However I recently had the opportunity to attend the opening workshops of one that's being delivered by an "international professional services firm" so thought it'd be a good idea to see what sort of support qualifies being labelled as 'accelerator', and from the private sector (as most of the enterprise support programmes I'm involved in have been publicly funded).
Sadly I was very disappointed and even shocked.
The opening workshops of this 'flagship scheme' explored basic marketing principles (understand what your customers are interested in, and be able to present the benefits of your service not just its features), and some initial basic concepts of good meeting skills.
Now, I'll agree that such basics are important for any start-up enterprise, but to form the basis for an 'accelerator' that's targeting aspiring high growth businesses in high value industries?
What made me more concerned was that of the start-up entrepreneurs present, none really had any aspirations to scale the enterprises they were thinking of setting up beyond their immediate community, but the cuts by government to enterprise support meant that they couldn't find any other type of free training or advice.
But what really stunned me were the 'expert presenters' of the workshops: a communications officer on temporary contract who introduced their subject using the phrase "I don't really know about these things myself, but I'm led to believe...", and another who closed with "...and these are all a few ideas based on my experience of internal meetings with colleagues."
So in actuality, the content of this flagship enterprise accelerator programme was more 'start-up101' than high-growth, and those leading the sessions had no real understanding or first-hand experience of either start-ups or high-growth ventures.
And yet there were glossy brochures and banner stands which make it appear professional and trustworthy.
If this is the future of enterprise support, I fear for the future of our economy and business communities.

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