setting goals shouldn't just be something for new year, but take a whole year (and involve the whole world)

Resolutions to be better, or try harder, are things that we all agree are a good idea, and we usually think about at the start of a new year. Or, in the case of organisations, when the latest set of financial accounts are prepared...

But having our attention on them for such a brief moment usually means that we let our commitment to them lapse. But what if we were constantly reminded and encouraged about them over the period of a whole year?

I'd like to think that's the premise behind the UN creating its global 'year of' campaigns - 12 months of dedicated campaigning and lobbying around specific themes and issues of global importance each year.

But strangely, despite the UN having created the 'global goals for sustainable development' framework, there's no designated year yet to help further push for their adoption into the mainstream and public consciousness...

As one of the many people who think that these goals are actually a rather good idea (so much so that I now use them as a frame for my annual impact report on myself), I'm supporting the International Association for Public Participation (IAP2) call to the United Nations to create an International Year of Engagement towards the achievement of the 2030 Agenda on Sustainable Development and its framework of Sustainable Development Goals (SDGs) in building more inclusive and engaging societies. I'm happy to support the call to help build awareness and focus attention on other aspects of an enabling environment, build capacity for engagement, and help support the achievement of the SDGs. To this end, I'm proud to be included as a supporting organisation in the IAP2 proposal to the United Nations calling for An International Year of Engagement.

So there - that's my cards on the table, and colours nailed to the mast - what about you..?

in search of a 'niche'...

As you may know, I take a sometimes unconventional approach to how I do a lot of things as a sole trader, and my CPD is no exception – which is why every few years I like to invite people whom I’ve supported, worked or collaborated with, (or with whom I have some other spurious connection), to tell me what you really think of me… (professionally speaking).

In previous years, I’ve invited people to share with me what they think my ‘superpower’ is (see http://thirdsectorexpert.blogspot.com/2016/06/rebirth-of-super-hero.html), but this time, I thought I’d try a different approach and offer 2 options through which you can share some very brief critical feedback and reflection on me: 1) Is there a picture or an image that you associate with me/what I do/how I do it? 2) Having just been named the UK’s “niche enterprise support consultant of 2018”, what do you think my ‘niche’ is?

(and yes, if you’d like, you can do both!) 

As before, I’m appreciative for any time you might be able to take in helping me with this, and I’ll anonymise and collate all responses and share the outcomes on my blog and social media at the end of July.
By way of recognition and thanks, I’m also happy to offer to help you with any reflective practice you may be thinking of engaging in on your own practices or buying you a slice of cake/coffee/beer the next time we’re in the same place together.

Feel free to leave your ideas in the comments below (if you're happy to be identified publicly with them!), or email me direct at adrian.ashton2@gmail.com 

oh, the places you'll go...

So many books on doing business and being an entrepreneur are filled with inspiring stories of what other people have achieved, and words of advice from people who haven't lived your life or faced the challenges, hopes and frustrations that you do.

Which is why I think 'oh! the places you'll go!' is the ideal book for any entrepreneur – it's presented from the view of a child: and children think that either everything is possible, or nothing is possible: a common mindset for entrepreneurs, freelancers, and the self-employed. And it’s also brutally honest that sometimes the best laid plans can come to naught despite our best efforts, but that somehow we'll manage to survive those tough times.

There are no complex mantras to remember, complex theories or tools to memorise, and it also comes with lots of fun pictures. For all those reasons and more, this is THE book that anyone launching their own enterprise should have by their bedside.

make noise vs. making an impact - how social media reacted to my impact report

Earlier this month I published my latest annual social impact report on myself - and my deciding to frame it against the UN's Sustainable Development Goals seemed to be well received judging by comments and feedback I've received to date.

A few years back, I started to publish the report on twitter, using the hashtag #AAimpact14 (and adding 1 for each subsequent year). But I never really thought about if twitter was the right channel to be doing this with - sure, there are various hashtags that relate to impact reporting, but that doesn't mean it's the right place for something like this.

So this year, I decided to experiment on myself (again!) - and posted out the sections of the impact report each day across different social media channels that I have a profile on, and then looked at what the numbers suggested 1 week after their original postings.

It's interesting reading, and almost counter-intuitive (if you listen to some of the hype around which social media channel you should be broadcasting your messages on):

Taking a chart based on the average number of impressions per social media post which is how most people I know seem to judge their success on social media (some channels got 1 per day, and others several, based on available characters allowed), I also looked at the number of engagements as a proportion of my total connections/followers on each respective channel.

So it seems that when it comes to reporting our impact and social value, LinkedIn is the place to be for getting it noticed, but if we want people to actively engage with it, then we should be looking more to instagram and blogs.

However, when I re-cast this chart using the number of impressions as a percentage of my total community on each channel (rather than an absolute number), a very different picture emerges:

A 'truer' picture emerges of instagram and blogs being the place where people like to see what's happening in the worlds of impact reporting, but in a much more passive sense than over on LinkedIn...

Thankfully, in an age where we can easily cross-post content and messages across different social media platforms, sharing our impact reporting like this isn't an either/or choice. But it's perhaps an interesting question to pose to ourselves: what are we hoping to achieve by posting about our impact reports - are we simply 'showing off', or trying to stimulate conversations and reflection amongst others as to how we're doing it?

how social impact reports sometimes tell us more about ourselves, than about the changes we've created for others

To my knowledge, I'm sill the only freelance/self-employed consultant to openly publish a social impact report on myself - and this year marks the 13th one!

And this year I've taken a different approach to how I present the findings of the indicators that track my 'social performance' from the stance of economic, environmental, and social themes. As well as continuing to benchmark the results externally where I'm able to source relevant comparisons, I'm also now using them to consider how far I'm contributing to the UN's Sustainable Development Goals. After all, small enterprise and freelancers make up the overwhelming majority of all the businesses in the world, so the best chance of being able to make progress against these goals is through our collective efforts, right?

And while this take has been widely lauded so far (some even referring to me as 'genius' in doing so!), it's not this new format which is my stand-out takeaway from this years impact report.

Instead, it's the footnotes and narrative that I add where the results seem to be significantly different to the previous year - a sign that somethings not played out as I'd hoped, or, as has been the case in the past, actually an indication that the quality of my provision is actually far better than might have otherwise been expected in the circumstances (one year learner satisfaction fell 15% on the previous year, but digging into it, I found that over 1/3 of all learners on courses I delivered that year had attended under duress, so the satisfaction scores should have been correspondingly much lower!).

And during the period that this impact report covers, I had a significant change in my personal circumstances - as well as the tail-end of recovering my business from the impact of the massive flooding that hit the Calder Valley at the end of 2015, I also moved out of the family home and relocated in another town (don't worry - I'm still a Northerner in the Pennines).

My professional self felt that I'd be able to manage this transition pretty well, and client feedback has shown that my standards of delivery haven't been affected by this change. However, what this latest impact report shows is that the way in which I try and manage my business has been perhaps more affected than I might have otherwise hoped:

• I've not been able to continue to use public transport for business travel to the same extent;
• my ability to procure from other social enterprises, co-ops, and charities has been lessened;
• the amount of pro bono support I was able to offer was down.

And these are perhaps to be expected during a period of family change and upheaval, rethinking priorities about life, and no longer living in such close proximity to rail and bus terminals as I used to. 

However, these things aren't an excuse not to try and rethink how I adapt to my new circumstances in trying to maintain my commitment to working out my values in how I work - and to that end I'm looking to change how I offer to meet people, seeking to make better use of video technologies: something I'll be adding to my reporting matrix next year.

And I think that that's something which is often missing from many impact reports I read from others - as well as the lack of external benchmarks and previous trends to help make sense of just how far achievements are worthy of recognition, an openness in committing to change their business models as a result of what they show.

(by the way - my full impact report for the year 2017/8 is now available on this link)

tap dancing in the House of Commons

Some of you will know that I'm not big on formalities, nor one to readily 'doff the cap' in restraining myself from speaking out or causing disruption for the sake of manners.

Which meant that I was surprised to be invited to the House of Commons earlier this week, after being shortlisted in the national enterprise support awards from IOEE and SFEDI.

Although my famous fez didn't make the journey down to London with me, I was able to share the experience with my girlfriend (although she's not new to the whole awards ceremonies at Parliament, having done similar a few years back, but with the bonus of guided tours by Ministers!). 

And I'd encourage anyone who has the opportunity to add their partners as a "+1" to any business event like this to do so, as being there with her made me much more aware of just how I present myself in such settings, (and reassuringly/worryingly that I'm not that different in private to my public persona!).

Sadly, despite being shortlisted for 2 of the awards, I was pipped to the post on both of them, but the event was a rare opportunity to re-engage with some universities and sector bodies I'd started to loose touch with. 

The setting itself was also suitably prestigious, although the lack of tables for dancing on made me wonder if the organisers had been tipped off about my coming in advance..? 

But despite this, I still managed to thrown down some moves with a tap dance under the main chandelier in the Central Lobby before security were able to move me along...

defining success in enterprise support means not measuring what you think you should

We need a way to check that everything we spend money on, or invest our time in, has worked - otherwise, how do we know if it was the right thing to do? how can we learn from the experience otherwise? and if we don't have some type of indicators of success, how can we be accountable to the people whose money we've spent doing it?

Some readers of my blog will be aware that I have a slightly unusual business model as a freelancer, in that I always try and find, and work though, funded programmes when supporting clients - I have an idea that as well as making my work more transparent and accountable, I'm also helping someone else 'tick their boxes' with regards to helping them spend their budgets where it might be of most benefit.

But within any funded support for enterprises or charities, there's an element of reporting against 'indicators of success': how many jobs were created, how much more turnover does the organisation now generate, what new products or services have been introduced to the marketplace, and such like.

However, I've always had a concern that having such reporting measures, while useful for the reasons I've referred to above, risks the supported organisation starting to focus on doing the wrong things.

Case in point: in recent years, there has been a rise in interest in encouraging more charities and social enterprises to take up the option of 'social investment' (loans and debt) to help them grow and do more good in the world. This has been through programmes offering funded consultancy, workshops and training, and such like. And having been involved in supporting the delivery of several of these, the reporting of any group who accessed support through it has invariably focused on how much of an 'investment' the organisation has now secured.

But the problem with this focused approach to reporting on the success of the support is that its prejudiced and biased - my experiences (and that of many others) through programmes like these, is that many organisations receiving subsequently support find that their business model will never be able to generate the financial returns, nor satisfy the diligence requirements, of investors, however good the support they receive has been.

So they, and their funded supporters, face a quandary: 'fudge' the reporting to suggest that a loan deal is imminent (but never quite materialises), or be honest, and risk the funder asking for their money spent on the support back, with it apparently having failed to achieve what they wanted it to.

And it's a pattern I've seen in other funded business support programmes in other sector over the years as well, with private businesses in initiatives aimed at stimulating job creation and economic growth.

So does this mean that funded enterprise support will never achieve its aims, or that we can never trust what these funders share as the collated impact of their programmes, in many of the reporting of it's activities being 'less than completely transparent'?

I'm inclined to suggest that there's a third option we have, and it's one which I'm encouraged to see some providers of such funded enterprise support starting to take: funders of these programmes starting to openly recognise that the way they measure and consider the success of their intervention should consider a wider range of outcomes, rather than a simple binary measure as has been traditionally used. 

And a leading example of this is the Social Investment Business, whose reflections on 5 years of programmes supporting social enterprise access social investment is identifying this:

"Success should not be solely defined by growth or whether investment is raised. 

Instead, improving resilience should be the primary aim."

So perhaps we can all take encouragement from this and have a little more courage in future when reflecting on the benefits that come from engaging with offers of business support and how we report this, and be open to the good things that happen when we do?