The consultancy.coop, a small Co-operative Development
Body (CDB) based in south Wales has recently set up a new website aimed at
helping new and growing co-ops with their Community Share Issues.
Alex Bird, one of the partners in the co-op, realised after
working with a number of community co‑ops trying to finance projects through
share issues, that whilst they could market themselves easily to local people,
communicating to the wider public wasn’t easy on a small budget. He and his
colleagues have worked with community shops, community centres, pubs, football
and rugby clubs, festivals, food co‑ops, bike shops, off-road cycle centres, recycling
projects, gyms and energy co‑ops, and all had difficulty marketing their share
issues. Many didn’t proceed with a share issues because they couldn’t see how
they would get sufficient share sales and the activists involved looked to
other sources of finance such as grants and loans.
Some projects they’ve worked with have been very creative in
their share issues, linking up with credit unions and CDFIs to enable people to
get lines of credit or save up to buy shares, but they still find it difficult
to contact their diaspora, and you can only raise so much from local people.
Many projects have a wider appeal than just their immediate
neighbourhood, and there is a large body of people across the UK and further
afield who don’t have a project nearby but would like to support one. Real ale pubs, vegetarian and vegan shops, football
clubs, and of course ecological and green energy projects are examples of
projects with a broader appeal, but many such projects weren’t getting through
to their potential share buyers, and at times weren’t hitting their finance
raising targets.
After many discussions about who wasn’t doing what and whose
job it was to sort out this problem, and why “they” should be doing it, consultancy.coop did what co-operators always do in the end – got on
with it themselves. Using the well-known open source software from WordPress
and with the help of Co-operatives UK Internet Services they have set up a
.coop site from their own resources.
The new website is up and running at www.shares.coop and features all the Community
Share Issues they know about free of charge in a classified style listing, plus
lots of advice and guidance. The site is presently entirely self-funding,
although as it develops they hope to bring some sponsorship on board in order
to raise income and grow the site, so they offer paid for features as well as
the basic free listing.