Recently I blogged about the debate that's raging in social enterprise land about what the purpose of social enterprise is, and how the various forms that can be adopted serve to confuse the issue unless you see them for what they are - various options to allow you to manifest your vision within a specific set of values that define what social enterprise 'is'.
A recent blog on the Guardian by Jonathan Bland, chief exec of the Social Enterprise Coalition about how social enterprise can show private business how to 'get in right' got me wondering how far this issue of models can be taken - let me give you an example:
A recent blog on the Guardian by Jonathan Bland, chief exec of the Social Enterprise Coalition about how social enterprise can show private business how to 'get in right' got me wondering how far this issue of models can be taken - let me give you an example:
if I was to describe to you an established global food business with a multi-million pound turnover; that seeks to source all its products from various sustainable, local, organic and fair-trade suppliers; that specifically seeks to set up new branches in areas of non-affluence (ie where the rich people aren't); that charges customers a price that is affordable to just about everyone; that has created its own charitable trust as well as actively supporting various other charitable causes; that offers all of its employees structured accredited training programmes; that seeks to educate its customers about its various practices and its impacts; and has also just committed to recruiting at least 1/3 of its next years intake of staff from people who have been long-term unemployed, and all without any taking ant form of grant or public subsidy, would that sound like an ideal social enterprise to you?
Sadly its not - its McDonalds, that big international company that all us ethical eco-warrior types fought against in the 80s and 90s, but is now shaming some social enterprises and charitable groups by its ethical practices being of a far greater standard than can be typically found in our sector, and still turning a handsome profit in the process.
And this causes problems for the ethical consumer: McDonalds is not a social enterprise in that it still exists primarily to make as much cash as possible for its investors, but in doing so its realised that it can also create a whole heap of good stuff for people and planet along the way.
Its not a social enterprise as we currently define them and yet its practices shame some of the wider third sector...
I'm lovin it, but I'm not sure that I should...