why, as a freelancer I'm paying to offset my carbon footprint

My recently published impact report on myself introduced something new for the first time in the 16 years I've been doing it - commitments and targets to revisit and report against in next years (which will be due sometime in April 2023: watch out for the #AAimpact23 tag!).

Around this time I've also been leading a bootcamp for businesses who were wanting to do more around their environmental impact. And whilst they all started that journey thinking it would be the carbon footprint of their products, they all started to realise that in some instances the way that they ran their businesses was having a biggest cost to the environment than what they were selling to their customers.

And these two things came together around one of the KPIs in my impact reporting framework (which has also been one of the first measures I started using all those years ago...) - trying to consider my impact on the natural environment by tracking how far I've been able to avoid needing to make journeys 'in physical person', and so avoiding adding pollution from not needing to burn the fossil fuels that go into the petrol tank of a car, and the diesel for a train.

I've reflected on one of the unexpected outcomes of this practices and indicator in a previous blog - but I've caught myself increasingly asking 'so what?', against this measure: what's the point of measuring something if we don't do anything with the number it gives us (other than stroking our ego and vanity)?

So to this end, I've decided to use this metric to help me calculate the carbon footprint I'm creating when I can't avoid having to make physical travel to a client to deliver workshops, facilitate meetings, and such like. And with that tonnage figure, I'm then going to offset the carbon I've created by purchasing 'carbon credits' that can be used to invest in different projects and initiatives to try and 'rebalance the scales'.

But even now - so what? I'm a sole trader, and it's unlikely that the carbon footprint I generate from business travel will amount to anything remotely approaching significance in the context of other business'; and by association, what I'll pay to rebalance it will seem paltry in a global scale. So why should I bother? It'll only cost me more as a business, and won't have any meaningful impact on the environment.

The point, dear reader, is this - if we don't each take a stand and start to model the behaviours that we want to try and encourage and challenge others over in seeing a better world come about, then what credibility do we have to bemoan the state of the world? If we don't 'walk the talk', why should anyone else? And ultimately, if we resign ourselves to the mindset of "I'm too small to make any meaningful difference", just remember what's possible when 1 person stands up - it can inspire others to do the same, and so sooner or later, change happens. 

So in hopes of encouraging and challenging others in this endeavour, I'm going to start adding a rider to my client invoices and proposals: "any physical travel involved in the delivery of this work has been carbon offset at my cost as part of my commitment to helping to sustain our world for ourselves and future generations."  

social enterprise legal structures for humans

Some people regard me as an expert authority on legal and governance forms for social enterprise, community businesses, and co-operatives - and while I always encourage people not to trust any guidance I offer them on this topic (because I'm not academically accredited in legal stuff, and more importantly because I'm not the one who's going to be legally responsible for administering the chosen form), people take encouragement from my achievements in changing company law, navigating Society Rules with the FCA, and finding paths through charity legislation.

Over the decades that I've been supporting people understand these choices, I've created a few tools/prompts to help focus discussions and reflections ('CHAMP' and 'Adrian's 4-boxes') - but this post isn't about those tools - instead it's about a 3-part limited youtube series I was invited to be part of the 'main cast' for.

A contact through one of my networks had approached me to ask if I could help them explore and understand what the best legal form for a new social enterprise they were developing might be. And as we talked about how I might offer guidance and assistance, we hit on the idea of making this a 'performance piece' - drawing back the curtain on how people usually go through this process as an encouragement to the wider sector, and also a working out of some of their (and the emerging enterprises') values.

So we scheduled 3 afternoons to talk though approaches to not only understanding why this legal form question is so important to get right, but the different ways we can pick and choose between them, and finally, applying all of this learning in real time/live to their nascent social enterprise.

There's an 'official' long post on LinkedIn by Matthew Bellringer (the contact that sparked this) where you can get the official story of how this series came to be: https://www.linkedin.com/pulse/foundations-thriving-social-enterprise-matthew-bellringer/ but I wanted to take the opportunity to reflect on how I found this process, in it being different to the ways in which I usually offer this type of support - to pull out what surprised me that I hadn't considered before, what was an encouragement in allowing more time and space to explore than is usually available, and some of the things which you don't normally hear or read about in this area.

So - the below points are what I think are useful framing/warm-up for anyone thinking of approaching either choosing or reviewing a legal or structural form for their social enterprise - if you want to know more about them, you'll have to follow the links to youtube and watch all 3 episodes...

- Comparing legal structures to buying second-hand car: you wouldn't buy a car without wanting to know some of its history to assure you that it's been built well, and looked after, so why don't we seek the same assurances when deciding between legal forms?

- The risks of using data that maps legal forms used by social enterprise in helping us choose one for our own: as part of the episodes, we looked at research into how far different legal forms are popular/less popular by the wider social enterprise sector. But as you'll see as you watch this segment, this mapping - as undertaken by national sector bodies, often presents a contradictory picture of findings. As with all research, what you find depends on how you ask the question, and whom you ask it of. And it seems that our sector leaders can sometimes do this in ways that might not seem to be that robust..?  

- None of the existing tools designed to help you plan your social enterprise model (social enterprise canvases, specialist business plan templates, etc) help you relate your ethos and values to the legal form you'll pick. Which seems a bit bonkers, because your chosen legal form is probably one of the best ways you have to make sure said ethos and values can be best protected into the future. That's why I developed my 'CHAMP' framework, which is profiled in detail through these episodes.

- Your legal structure as a social enterprise can influence your credibility to lobby and speak out on social issues. For example, charities and CICs are banned from undertaking political activities: but if we're serious about creating systemic change as a social enterprise, then at some point we have to engage with the policy and law makers (which perversely, our chosen form may actually prevent us from being able to do!).

- The problem with all of the toolkits designed to help making the process of picking a legal form easier is that they assume you understand the jargon, and underlying concepts associated with legal forms and governance. Which most of us don't, which explains why these toolkits are so underutilised by the wider sector.

- There's a confusion about Members, members, and membership, that knots so may people up when approaching social enterprise legal forms: one has legal power over you, one is a supportive friend, and the other is about collective activism that influences your decision making. Can you tell which is which?

- Stickers and badges, or legal power – which would people prefer to have in your social enterprise? And which would you want people to have? (remember that there are wider trends going on in society that means formal membership bodies are generally seeing their numbers start to plateau and decline - people may be more interested in being part of you for specific periods, rather than for life).

- We managed to compress over 400 years of legal structures for social enterprise into just over 10 minutes. A new personal best for me!

- How the regulator for your chosen social enterprise legal form can strengthen others' trust in your venture. None of the toolkits or other materials 'out there' that I come across to help you decide about legal forms ever talk about the regulators: what they can do to you, how they can support and protect you, and how they may influence how others see you. But this is also a far wider issue and problem: I also see it a lot of start-up programmes, where social entrepreneurs are supported and encouraged to start-up and incorporate their ventures, but then given no support in knowing how to 'look after it' with their respective regulator - leading many early stage social enterprises to suffer fines, penalties, and even enforced winding up because no-one explained to them about the regulators... 

- It turns out that knowing how to bake cakes can be very helpful in informing how we approach designing different membership models in social enterprise legal forms.

- Campfire songs can be equally important in the selection of choosing a legal form for a social enterprise.

- and finally - why every social enterprise should be wary of S&M clubs if they’re going to be a CIC.

I've found myself enjoying this process of working with a group to find an answer to a question, and also that it's encouraged us to take more time in how we consider the options and implications - despite doing the whole thing remotely to each other with video calls, etc, it's felt like it's helped to make choosing a legal form a process that's allowed us to be more human. 

Episode 1: what's a social enterprise, and why do I care?  

https://youtu.be/5T7TzanQh0s 

Episode 2: what do social enterprise legal structures mean to me? 

https://youtu.be/EaRRsWPfDK0

Episode 3: social enterprise in the real world. 

https://youtu.be/JmEi3b6f9_g 

sharing squeaky bum moments, swearing, and bread - my contributions to European Freelancers Week 2021

Each year, there are initiatives and campaigns to help highlight the contribution that freelancers (like me) make to our economy and society, and also the realities and challenges we face in being overlooked in government business policy (including being taxed at higher rates than other types of employees).

One such initiative is European Freelancers Week, which each year stages a week (and 2 weekends) of events, gatherings, and conversations across Europe.

This year, part of its programme was an on-line conversation hosted by Freelance Heroes, and I found that my calendar wasn't demanding that I be delivering a workshop or meeting with a client at the time, so took the opportunity to 'click in'.

Now, my intention of doing this was to listen in to others' experiences, insights, and ideas, as part of the wider CPD framework I've designed for myself over the last 16 years - helping me better reflect on my own thoughts and practices.

But as the conversation progressed, one of the key participants had to offer apologies and leave early, and the host of the call spotted I was watching along and press-ganged me into joining the panel - with no intention to have been an active part of any of the EFweek2021 events this year, I hadn't given any thought to what I might contribute or argue...

(I start to appear at around the 34:30 mark - https://youtu.be/vo_-ACnhzyE?t=2070) 

Watching the call back, I realise that my unscripted and spontaneous offerings (which saw me talking about squeaky bum moments, swearing live, and the importance of bread), may not have been what people might have expected to be hearing about - but in the spirit of EFweek2021 being about allowing us to all share our voices with each other in mutual encouragement and support, it's hopefully added something to the mix that enriched the overall experience?

When video calls make you feel like a failure before you've even begun

2020 has brought in a new age where video calls have become the default norm for meetings.

But even before the pandemic and the first full national lock-down in the spring of this year, I had committed to seek to do more meetings remotely through this marvel of technology back in 2018, (and been annually reporting on how far I'd been able to achieve this within my impact reports on myself). So in some ways, I've had a head start, but the move to video over in-person seemed to be a trend that was already growing - Covid-19 has simply accelerated it to force us all to start doing it sooner than we might have done otherwise.

However, it strikes me that (as with many things), it's very easy to undermine ourselves in this new format - not just in front of our colleagues, but also damaging our own self-beliefs and sense of worth, in having not fully worked out and adopted what the 'unspoken rules' of this way of meeting are:

1) "you're still on mute" (the tag-line of 2020)

I don't know what the exact figure is, but most video calls would probably be about 10 minutes shorter if we weren't all muting and un-muting ourselves when we want to speak, and forgetting which setting we'd last toggled the mic to. 

I get that in some instances, there's good technical reason for having mics off (some people's laptop's have the mics next to the speakers, and so inspire ear-splitting feedback). But in the main, telling people to turn their microphones off if they're not speaking is akin to being back in school and told you have to raise your hand, and hope that the teacher decides you have something relevant to say. Hopefully we're all a little more adult now than we were in school, and can be trusted to act accordingly - after all, how many physical team meetings have you sat in, where the rule was you couldn't speak without raising your hand, and the chair granting you permission to open your mouth? It doesn't really instil a culture of openness, trust, and respect; and, if our hand waving doesn't get spotted by the person running the video call, we feel invisible and not important.

2) "where have you all gone?"

For people not used to there being options whereby the arrangement of how people's faces are laid out on your screen changes, it's easy to accidently minimise or change the whole view so that while the rest of us can still see and hear the person, they're desperately panicking that they've lost us all and can't find how to 'get us back'.

Once we've done a few calls, and had this mishap ourselves, its easy to avoid, but for the un-initiated, making what feels like a novice mistake can be a serious dent to our confidence in ourselves: after all, if we can't manage to keep a window open on our laptops, how can we be trusted with anything more involved?

 

3) "please ignore my laundry"

Working from home is a mixed bag - I video blogged about this recently, whilst laid under my duvet... not everyone has the luxury of a space in their homes where they can easily set up an office, or have a wall that isn't covered in their kids drawings, or has an airing rack in front of it.

As part of instilling confidence in others, we strive to create a professional image for ourselves (after all, we wouldn't have normally turned up to work in our dressing gowns, would we?). Having to apologise for what people are seeing of our lives, before we can even start to address the topic of conversation for the call puts us on a back foot in questioning our own value and importance (especially when we see how beautiful some other's people's kitchens appear to be...).

4) "I'm sorry about my kids"

Even physical meetings were never completely immune from occasional interruptions (people confusing room numbers, lunch or drinks being delivered, and such like). And most of us also had our phones on in case our kids' schools needed to contact us in an emergency. So why do we feel we have to apologise for our kids now, when they're not doing anything they wouldn't normally do, and neither are we? 

If I'm leading any call where someone's kids wander by, or try and get their parents attention, I'll either invite them into the call, or use it as a prompt for a short break for the rest of us. Treat kids like human beings, and they'll have a better chance of growing up like ones we can respect and be proud of.

Parents shouldn't be made to feel guilty for having their children in their lives.

 

5) "try turning your camera off"

Just because everyone is now doing video calls, doesn't mean that everyone lives in an area where there's sufficient internet bandwidth to handle it smoothly (only 12% of the UK has access to fibre broadband). Similarly, not all video conferencing software is the same - there can be notable differences between things like Zoom and MS Teams as to how much internet speed you need to be able to hold a call.

And there's also other factors, like what sort of magic computer chips live inside your computer, if your home Wi-Fi router shares its signal between how many people are on-line at once, and such like - all of which means that in any given group call, there's usually always at least one person who can't be visible because to turn their camera on would mean that everything freezes for them. And to be the only person in a meeting that's essentially 'hidden' in this way, when everyone else has managed to remain visible, means that they can be easily forgotten and overlooked. And they'll usually feel it's their fault for having chosen to live in a poorly digitally-connected community, or not having been able to buy a laptop that's able to handle streaming video calls.

All of which point to video calls being potentially very damaging to our belief in ourselves as being able to be taken seriously as a 'working professional', before we've even opened our mouths to say hello and introduce ourselves. And this only further damages our belief in our own competence, and undermines how we build (or maintain) working relationships with other people.  

So perhaps the next time you're on a call and someone's background looks a little cluttered, they're struggling to be able to share their video, or they need to find how to re-size the window on their screen, you can remember how it was for you when you started doing video calls. And you can offer them some encouragement and validation that they're not the failure they think they are, just because no-one thought to explain to them where all the buttons are?