What's really changed in 20 years?

As some may know, every few years I pose a seemingly random question to clients, collaborators, and other cheerleaders, to help me better understand what I should be trying to do more / less of, in order to be the most helpful and useful consultant I can be.

This is part of a wider CPD framework I've built around myself and business, and is based on the 360-degree feedback model (but in a way that shouldn't mean you need therapy or a solicitor afterwards).

In previous rounds, this has seen me being turned into a statue, donning superhero tights, becoming a painting, throwing Molotov cocktails, growing onions, etc - https://thirdsectorexpert.blogspot.com/search/label/superpowers 

And as this is the 20th year since I set my business up, it feels right to be inviting people to play along with me again in this occasional activity, but I wanted to try a slightly different type of question:

What do you see (or think) my biggest impact (or footprint?) has been over the last 20 years, from what you've seen and known that I've done and been involved in?

(and I'm defining 'impact' as "a marked effect or influence")

And yes - this is a really mean question in a lot of ways, as (1) some of you haven't known me for this full period,  and (2) I'm not looking for the usual 'outcomes' that might typically relate to a specific project or programme.

Instead, what I'm fishing for are things that have shifted in how things are done, work, or thought about; or things that you've seen introduced, changed, or created as a result of something I wrote, did, or said.

They might directly relate to your role or organisation; they might be about things you've seen across a wider community; or at a whole sector level. They could even be what you've heard others say about me. And they can also be less than flattering (not all impact is always good - some new things can push out other stuff that was already there, and which was actually better).

In the interests of trying to keep with the original model of 360-degree feedback, if you'd prefer to anonymise your answer, you can add it through this form here: https://forms.gle/QijEizLHRduB6vFp6 

As always, however you feel you can respond (which can include not at all), it won't affect your standing on my Christmas card list later this year - and I'm looking to collate and share back what this finds after the summer.

And thanks in advance for anything you're able to share and reflect back to me.

After 20 years, people's love affair with CICs seems to waning (or, did anyone else spot that CICs are now becoming rarer in the wild?)

I've always had a personal interest in the government's flagship legal form for social enterprises, the Community Interest Company (CIC), for lots of different reasons.

And I find myself regularly revisiting various published data sets about them - not (always) for idle curiosity, but usually because at least once a year I'm asked to write a feature article about them, or offer comment as part of a national programme or event. And I always try and make sure I'm speaking/writing from a place of actual fact, rather than regurgitating truth illusions about them...

Now, if you know my reputation in relation to CICs, then you may be thinking that I'm about to talk about the data published by the CIC Regulator into how many investigations they've opened in response to complaints and concerned raised with them about the conduct of CICs. Sorry - I'm not, although this number (and trend) is worryingly still zero, despite public frustrations shared by the Fundraising Regulator earlier this year about complaints people are making to them about CICs; and the BBC, Police, and others publicly raising concerns about CICs last year...

I'm instead looking at trend lines - those things you can draw on a chart that show a pattern between a set of numbers that keep changing each year.

I've been tracking data annually, as published by the CIC Regulator, about how many CICs they register each year, and how many they agree to wind up (spoiler: the closure rate of CICs is broadly the same as for all regular private companies, and always seems to have been). 

This is a pretty chaotic chart at first glance, but when you ask excel to plot the 'trend line' (the overall year on year average based on all the numbers across all the years), then there suddenly appears to be a tipping point emerge:

Somewhere around 2023, the average rate at which new CICs are forming (their year on year % growth) became less than the average rate at which they're being wound up (how many are wound up that year as a % of the overall total).

Which means that unless something shifts (and its hard to see what, after the announcement earlier this year that the CIC Regulator will be being wound up itself before the next general election, with no real detail of what this means for existing or future CICs), then CICs will become increasingly fewer in number (based on more of them will be being wound up than are being registered to replace them).

I wondered aloud several years ago if the honeymoon for CICs might be over in light of the exponentially growing number of complaints people were making about them to the CIC Regulator (none of which were ever acted on) - but this data which now shows how people are now choosing them (or not), seems to suggest that 20 years after they were launched as part of a government policy agenda, the honeymoon for them really is now over?

why it's good not to 'niche'

There seems to be an 'accepted wisdom', lots of encouragement, and direction for us as freelancers, sole traders, and micro enterprises, and other types of businesses, to 'niche' - focus on one specialist thing and be the best at offering that. The logic we're given for this is that it will help make us more successful because:

1. it's then quicker and easier to explain what it is you do, and so be able to establish your brand, profile, etc with less effort;
2. it's easier to build a 'higher value' offer (i.e. make more money with less effort);
3. (and probably lots of other things that I forget, because I don't actually like the idea of 'niching' as you're about to learn, so I tend to block out the rest...)

BUT...

I don't 'niche' in what I offer as a business, and I'm not sure what circumstances might have to transpire for me to want to. That's because for me, the risks associating with niching are more than 'blown out of the water' by the benefits of my remaining a 'generalist':

1. Focusing on one thing means I wouldn't be using the full scope of the skill set that I've developed and identified I have over these last 20 years. Niching for me would me killing off parts of who I am and what I can do that might otherwise be interesting, useful, and fun.
2. I have an idea that niching ultimately offers less value to the clients, groups, and people I work with. Being a one-trick pony, however world-shatteringly good I'd be at it, would mean that I can't cross connect ideas and support from other themes and topics for them, to enhance the overall impact of my support to them (which would ultimately leave them poorer from the experience of my having walked alongside them for a time, than they are now).
3. Financially, niching is very risky. While it's true that the more niche you are, then the more likelihood you'd have of being able to have higher charge; the ultra-specialism of your focus and offer would mean that there are fewer potential overall clients who'd want or need your support. And they'd all be in largely the same place - which roughly means that all your eggs are in a single basket (or jars of tahini if you're a vegan), or who are all in same boat. If there's a recession, a shift in market trends, changes legislation or policy, etc, then you may find your market disappears overnight, with nowhere to easily turn to keep yourself going.

Reflecting on all of the above, I'm left wondering of niching is ultimately a 'cop out' for people who don't want to stretch themselves in building their skills as to what they might offer clients. Or if not, that they represent a group of people who are far happier and more comfortable to take risks than me?

If the former, then it's another example of how so many businesses are accepting the guidance they're offered at face value without questioning it, even if it means it's ultimately increasing the risk that they're fail in the future? If it's the latter, then I'm OK with being a relative scaredy-cat in comparison to them.

Half way through the year; missed most of my goals so far; but still feeling ok

So we're officially now in June - half way through 2025, and only 6 months to Christmas! 

And tied to our collectively reaching this calendar milestone, seems to have been a recent small flurry of emails, posts on social media, etc from lots of people encouraging us to reflect on how well we've been smashing things for these first 6 months of 2025.

Except when I look back over my shoulder at what I've 'smashed' since January, I find myself at serious risk of giving up on the second half of this year:

- as part of marking the 20th anniversary of my business I wanted to publish my second book out (a retrospective of these first 2 decades). And although I've somehow managed to get the manuscript done, there's still the getting around to sorting out and completing final details that keeps eluding me...

- I wanted to get my website redesigned (I can't remember last time I did it); similarly as part of the porcelain anniversary this year. But I've not yet started that conversation with my web-hosters, SmartBear (but maybe by being so openly public it'll help me be more accountable?).

- I signed up to a few on-line/self-paced courses, which I've not even opened session 1 of yet (I'd hoped that paying actual cash for them would help me better follow through, but turns out not).

Now, none of these involve training to climb a mountain, staging a global conference, or creating a new on-line course, so what have I been playing at to let these things slip so much? After all, if you break them down, they could all have been easily be covered off if I'd devoted just 1 combined hour a week to them all.

Which brings me to the crux of this post - it's easy to set ourselves the goal, and equally easy to miss it (kudos to Douglas Adams for the sound effect of when we do), and when we see it happening we get disheartened, and so are more likely to leave things unfinished. Worse, we're probably also less likely to even try to set a future ambition as a result.

But here's the trick that I'm using to keep my motivation going: what the hell have I been doing in these last 6 months which which meant that I missed achieving these otherwise very achievable things?

Professionally - the start of this year saw the end of a lot of funded business support programmes of various types; and I found myself being approached by several to help them make sure that they'd hit all their targets, had all the audit paperwork trails in place, and enterprises being supported by them were in the best possible health as they cut the (financial and support) cord after March. Anyone who's managed funded projects knows how hectic the last few months of any can be. Multiple that by 3 to 4...

Personally - my unpaid caring roles were notably ramping up (and continue to). I'm not going to share details here, because the stories about the immediate family members I support are theirs to share, not mine. But for context, the government's (and most carer support services') support for carers is based on the assumption that you only care 1 for person. Recent research is starting to come out that's helping to highlight the different and more stressful experiences of the 'sandwich carer' (someone who cares for 2 people who span different generations). I'm in the next camp of being the sole unpaid carer for 3 people. Added into this, I'm self-employed (which means I'm not recognised in law as a carer), so I'm needing to spin the plates of supporting them, keep my business running to help keep the rent paid, and all with no support for myself in these roles...

So maybe missing my targets is OK - because I can see that a lot of good stuff has still been happening in wider communities, and for those closest to me. And that only happened because I didn't stick to my goals and pursue them above all else, (and there's still another 6 months for me to catch up with them, right?).

Just as I shared earlier this year about giving up on a dream that I'd been chasing for 20 years, maybe we should also hold the goals we set for ourselves more lightly too - and try to recognise that sometimes not achieving them can serve a greater purpose?    

I'd like to apologise to any business trying to get a loan

I recently made an open and public apology to all my fellow freelancers, here on my blog - and I'd like to now extend this remorse to any business or enterprise that's thinking about raising investment (taking on a loan of any type) in their future. 

I was recently invited to meet with policy team at Bank of England, based on their interest in my various works over the last 3 decades in managing enterprise loan funds; researching changing trends affecting how businesses experience raising finance for growth; and ongoing dialogues with several national social investment bodies. And this isn't the first time - I'd previously contributed to their initial research into the financing of social enterprises back in 2003. 

This invitation seemed a good opportunity to help directly inform (and maybe influence?) how the body that all the lenders and investors ultimately check-in with in some way, reviewed it's current understanding and positions - because I know that from most of my conversations with enterprises of all types, that many of the current lending processes to them are increasingly mis-aligned with the changing world we find ourselves in. As a result, businesses are increasingly struggling to grow or sustain themselves because lenders aren't keeping up.

However, as an unpaid carer, I had to decline the invitation. Although I offered to meet by zoom, or enter in an email dialogue, because the ongoing caring responsibilities that I manage my business around meant I wasn't physically able to travel across the county to meet with them in person (as per the invitation), they simply said "sorry you can't join us". And that was it.

So to all business out there who may be thinking about taking on loans or investment of some kind, and at whatever stage of your journey you may be at, I'm sorry I wasn't able to represent you in a way that could have helped accessing future funds a little easier, when I otherwise might have had a clear opportunity to.

I'd like to apologise to all my fellow freelancers

I recently had an invitation to meet with the Government's Small Business Commissioner, after I was recognised by the new national Fair Payment Code as being the UK's first freelancer to gain this certification (and at the top gold level too!).

I'd already worked with their office to help them review and adapt their application criteria for this standard, (which originally excluded most of us freelance/self-employed types from being able to apply - because most of us don't have accountants, or use expensive accounting software), so that we could be on a slightly leveler playing field as everyone else. And this additional 'going beyond' made me think that the Commissioner might be especially interested in my ideas and experiences? (hence the invitation).

This invitation seemed a good opportunity for to me to help government bodies better understand just how important we are to the wider economy (and maybe a little more deserving of recognition in its policy?), if for no other reason than because I know from most of my conversations with a lot of my peers over the years, that we're actually much better than larger private businesses at paying our suppliers on time.

But as an unpaid carer, I had to decline the invitation - the Commissioner's office said I'd have to travel all the way into central London to meet with them in person: I live way 'up north', so the time needed for the travel wasn't possible against my ongoing caring responsibilities (which ironically, I'm not eligible for any support with, because government policy doesn't recognise that freelancers can also be carers). Despite offering to meet by zoom, or enter in an email dialogue, they simply said "sorry you can't take up the invitation, but keep up all the good work you're doing as an unpaid carer".

So to all my fellow freelancers out there - I'm sorry I wasn't able to represent us to government when I had a clear opportunity to. 

But hopefully more of us will start to submit ourselves to be certificated by the Fair Payment Code now that the application process allows us to, and the subsequent number of us doing so against other types of businesses might prompt the Commissioner to invite some of us round for tea and biscuits in the future, to re-start the conversation that I wasn't able to?  

Why I really signed up to the Fair Payment Code

Earlier this year I became one of the first businesses in the UK (and the first sole trader) to be certificated by the new Fair Payment Code (and at the top tier level, too!). 

This new standard is part of the government's wider attempts and efforts to encourage business growth, investment, etc by helping to make sure money is flowing around our economy in ways that benefit all of us (and isn't getting 'stuck' in the pockets of a few bigger businesses, at the expenses of the lots and lots of small businesses who collectively employ most people).

Over the first few months since the Code (and its first cohort of pioneer awardees) was officially launched, I've seen lots of my fellow certificated businesses share the reasons why they chose to submit themselves to the rigour and scrutiny that the application process for it entails.  Most of these are probably what you'd expect:

- it helps them build more resilient supply chains;

- it makes them more trustworthy with commissioners, investors, etc

- and it helps them better attract talent when they're recruiting, by showing how they're a firm you wouldn't be embarrassed to work for.

However, as you might expect, my motivations were a little different: 

I've always been open in stating my intention to pay all invoices within 24 hours of my receiving them, which has led to my current recognition by the Organisation for Responsible Businesses; the Good Business Charter; PayOnTime; and the previous government Prompt Payment Code.

And that's because ultimately I don't want to be a d*ck - I hate it when I'm paid late by my clients, so why would I further their bad practices by making others similarly suffer when I could do something about it?

I also saw lots of the other big businesses alongside me on the initial list of awardees patting themselves on the back for getting the bronze and silver levels of certification (which means they pay up to 90 days after you give them your bill). But if I can hit gold (guaranteed paying within 30 days) without having dedicated finance managers, access to investment and bank loans, etc in the way they have, then how come my practices are somehow so much better than theirs?

What's stopping bigger businesses from hoarding cash, which not only causes more smaller firms like ours to increase the risk of going bust, but also contributes to likelihood of the wider economy going into a recession, which would hurt all of us?

* recessions aren't caused by an economy running out of money, but by people and businesses stopping spending money in it - like not paying their bills when they're supposed to...