After 20 years its time to report less impact

I've always been an advocate of social impact reporting, ever since I first stumbled across its concepts in the 1990s.

This has meant that over the last 3 decades I've helped to develop and pilot new national reporting frameworks and toolkits, deliver masterclasses for enterprises and commissioners, and be invited to share my ideas and thinking with national conferences. It's also seen me develop a framework for reporting my own business' impact, the latest of which marks 20 years of this commitment.

And for anyone who's followed my self-reporting journey, you'll be aware that what it convers has expanded over the years - from 2 numbers and a sentence on a webpage in 2006 to a 37 page report in 2025, that's been commended by the Institute of Social Value, and Social Value International.

But this year, as well as it trying to consider the full and total scope of my impact over a 20-year period, it's also the start of my deliberately starting to make it smaller (not just in page count, but also in what I'm considering in it).

Using a milestone year as an excuse to pause and reflect

Last year was the 20th anniversary of my business' startup, and I made a decision that year to try and start taking it more seriously (on the basis that over 90% of start ups don't make it this far, and my working in ways that seem to run counter to accepted wisdom for most of this time; I also never meant to become self-employed to begin!).

And with my impact report being a key tool through which I reflect on my business model, activities, and ways of working, it's 20th anniversary is also a timely point to do some serious navel gazing too.

Changing needs and pressures

As some will know, as well as being self-employed (one of the worst things you can apparently do for your mental and financial wellbeing based on various studies), I'm also an unpaid carer for several immediate family members (also one of the worst things you can do for your mental, physical, and financial health, based on other studies).

This means that over the last few years I've had to start to uncouple myself from communities and working practices I've helped to grow and support, to try and best re-mix the need to keep earning to cover the rent (as it increases each year) with honouring my caring responsibilities (which keep changing over time). I'm increasingly having to make hard choices about what I invest not only my time, but also energy, in as a person and business - and if I can't clearly identify that it has a good chance of making a return (income) in the next 3-6 months, then regrettably I'm having to step away for the time being.

This isn't a choice that I like, nor want to make - but I also know it's one that many others in similar circumstances to me are also being forced to make, based on my occasional efforts to speak out/up for the hundreds of thousands of unpaid carers who are also self employed.

Becoming less social?

But to come back to the focus of this post - I've decide to remove the considerations I used to include for how what i did across different social media channels, have been contributing to wider impacts amongst people who engaged with them.

This isn't because I've fallen out of love with social media - but rather that I've realised that when I started to create my profiles across it 15 years ago, and then built habits around these, none of what I've done there has ever related to my being awarded contracts or generating new leads. Which brings me back to my earlier point about having to increasingly cut back on things that aren't directly helping me to pay the rent or support family members.

I'm not quitting these spaces altogether; but I am deliberately stepping back from many of the habits I'd built up in how I use and participate in them. And as this means less social media activity, then it seems only right that my wider reporting reflect this by not continuing to include consideration for something I'm not being deliberate about?

I may be back, but am still here now.

As with everything I try out, I'll be returning to revisit the decision to try this experiment in next years' annual impact report - but for now, I can still be reached through all the usual channels.

But please go check out this years' latest impact report (which includes a dedicated section on what 20 years of impact looks like), and let me know what you make of it:

https://drive.google.com/file/d/1JcCFirEsoGTWA3CtdkICxValzJtiLpbK/view?usp=drive_link 

I'm part of the 3%

Some people may have heard me refer to how life was, when I started my business 20 years ago - and they gaze in wonder and how I managed to find and deliver any work at all, in an age before iPhones, Dropbox, and LinkedIn (we used sharpened stones to carve messages on stones, which we then threw in people's general direction).

But as I've been reflecting on my porcelain anniversary, I've realised that a lot of the social media that's embedded in our daily lives today was still 'growing up' when I first started to play with them.

Looking at the histories of platforms like LinkedIn, I've realised that I was in the first 3% of people who now use it to Link; and in the first 2.5% of people who started to regularly tweet.

Being part of this very early crowd of users meant that I experimented a lot with social media, because it felt safe to do so - they weren't that many other people in the spaces to laugh at me if I accidentally created what turned out to be a nsfw hashtag. And doing so got recognised as one of the top 500 most influential tweeters globally for a time in 2012; and LinkedIn celebrating me as having an 'all star'/can't possibly be any better, profile.

Social media also felt a lot more accepting in those days - the pace of posting was slower, and it felt that people were generally more accepting and understanding of each other's content. But I'm mainly taking my realising that I was amongst the early adopters of these now mainstream platforms as another sign of why it might be that my business has been able to last longer than 90% of all other startups: I'm curious to try out new things, and experiment/play with them. And other people were too - which led to some of them creating their own hashtags about me: #TwitterKingAdrian, #ChatToAdrian, and #SocEntSexGod.  

Social media has never helped me land any big client projects, or seen me go viral - but I didn't get into those spaces to do that. I'm in these spaces because this is where other people hang out, and ultimately I'm interested in other people. After all, it's the relationships we have that help determine our future successes, so why wouldn't I want to be showing interest and willingness to try out new things, if other people think they may be interesting too?

 

The sums behind my % claims =  

I was in first 33 million people to join LinkedIn (in 2008) - https://www.linkedin.com/pulse/when-did-you-first-join-linkedin-heres-how-find-out-andy-brown-k9fpe/. In 2025, 1.1bn people have profiles on Linked In, which means I was in the first 3%.

I joined Twitter/X in 2009, when there were 15m active users (out of the 75m who created a profile but then never did anything). In 2025, there are 611m active X users, which means I was in the first 2.5%.

How I've become a daily 1 minute habit for people in 20 countries around the world

As part of reflecting on 2025 being the 20th anniversary of my business, I started to wonder what else was similarly 'birthed' in the same year.

It transpires that YouTube and I both share the same anniversary!

So unless you've been auto-playing the contents of my channel there, I wanted to take this opportunity to do a mini-audit of how my life on YouTube has played out over our lives together so far.

What I've found is that since launching my channel, and generating content for it, most people who find me there do so through my shorts (the videos, not the apparel) or from a direct link from someone else's website.

They've come from over 20 different countries, and over the lifetime of my channel have watched an average of at least 1 minute of my content every single day of every single year.

That doesn't seem too shabby?

The specifics (if you want to get grainy about it) = 

Firsts

1) The first video I uploaded was in 2010, being interviewed for a national project about empowering adults experiencing mental ill health to create their own social enterprises:

https://youtu.be/8AduAsnWMjE 

2) The first content I purposefully created wasn't until February 2020, and was about why should never trust your business adviser (which includes me!):

https://youtu.be/ZpPYqBlt1Ek

3) and my first short was in November of the same year (2020), celebrating the special relationship that social enterprises share with toilets (the first, but not last, time I sat on the porcelain throne to record content!):

https://youtube.com/shorts/EFLDDvLwOrU?feature=share

Biggies

1) My most viewed short on YouTube was about how I'd made a low-tech Meeting Owl Pro:

https://youtube.com/shorts/flf0GExdbsc?feature=share

2) My most viewed video was a rallying cry to stop people using the word 'pivot' during a pandemic: 

https://youtu.be/4G-iHsWIszQ

Guesting

1) The first video I appeared in anywhere on YouTube that someone else had created and uploaded (to my knowledge) was in May 2013 - effusing about the Responsible Business Standard:

https://www.youtube.com/watch?v=EBx1qWHWt_U

2) The most viewed video of someone else's that I guested in, was recorded in Sept 2023, about redefining the concept of social entrepreneurship with Anne Scottlin:

https://www.youtube.com/watch?v=jxm8p7w59uQ

Playlists

I curate several playlists in my channel, the most popular of which is my collection of shorts and being interviewed by other people on their podcasts on the topic of imposter syndrome:

https://www.youtube.com/playlist?list=PLbjwTqLUXg99vP8ZLwQhn_vPYY1xlF0ON

So, if you're a Youtuber too, how does your content and audience compare?

erased from history (by facebook)

You won't be able to find me on Facebook any more.

And more than that - you won't be able to find any trace that I was ever there since I first registered my account on the platform about 20 years ago... no sign of any photos I posted, comments I made on your posts, nor membership of any groups.

And it's not because I've decided I hate you all and don't want to hang out with you anymore - but because I found myself being targeted by hackers who, it seems, when they couldn't get through my passwords and 2-factor authentication do-hickey, managed to find a back door way to link my personal Facebook profile to what must have been a very illegal Instagram account.

And I know this because when I recently tried to log into Facebook , it told me that my account has been disabled - and reading around this topic, it seems that whatever the hackers were doing on the Instagram account was bad enough for it to qualify as an immediate and automatic disabling (deleting) of both that account, and under the rules of the Metaverse, any accounts linked to it (which included mine, thanks to the hackers), with no right to be able to submit a request to review the decision.

Now - I know what most of you reading this will be thinking at this point:

"how awful for you (I'm glad it wasn't me that happened to!)"

"that's really unfair that you can't appeal this - surely there must be something you can do?"

Well - like I said, I read around this level of disabling and them's the rules that we signed up to when we created our accounts, and agreed to keep them going when Facebook went Meta.

Life isn't always fair - and no-one owes me anything (a personal mantra that helps me with navigating and pressing on in this world).

I'm fortunate to have grown up in a pre-Facebook world, so as upsetting as this might seem, I feel I'm able to bear it better than those that have come after me into this internet age would. Somehow I navigated this life before Facebook was born, so there's a chance I'll (hopefully) be able to again.

Whilst I do have the option to 'regenerate' myself on Facebook by recreating a new profile and account from scratch, I'm not immediately rushing to do so.

I'm using this unexpected plot twist to allow myself some time away from that playground - to have space to reflect and experience what it's like not to be on Facebook, so that if/when I return, I'll be clearer about how I manage my relationship with it (and hopefully it will have strenthgthed it's security and rights of appeal by then, too...)  

It's that time to get nostalgic again

So, here we are - it's the end of another year, and traditionally a time to reflect and reminisce about the period that's just been since the last time we did this: what we've learnt, what we wished we'd known sooner, and the hopes we'll take with us into 2023...

Previously, I've approached this through looking at what generated the most interest/uproar across my social media channels, but this year I had the opportunity to spend a morning with fellow facilitators as part of an informal process with Paul Kelly and Caroline Jessop of IAF England and Wales fame.

Everyone in the session all seemed to agree how well structured it was, and how expertly guided we felt we'd been (possibly with the exception of Paul's ever-changing Christmas jumpers), and whilst others will be sharing on their own blogs, etc their views of it, I wanted to capture the reflections I took from it about myself and my business over the year that's been 2022, here: 

CPD

I realise that the most beneficial things I've found this year with regards to my own professional CPD have been:

1) getting interviewed for various people's podcast series and radio shows* - it's a fascinating way to reflect on what I think I know, how I came to acquire this 'special knowledge', how it's influenced and continues to influence how I think, and so much more...

2) start a TikTok channel - like with interviews, it's such a wholly different way of having to approach how you think you know what you do; and with so much encouragement to indulge your creative impulses, I can see why some people are so deep into this social media channel...

NETWORKING

We often think of (formal) networking as a semi-regular forum or group we check-in with either virtually or in person. And reflecting on my involvement with several over the year has reminded me how important they are as a source of mutual and emotional encouragement.

However, it also struck me that as valuable as such support is, it's usually with the same people (otherwise it wouldn't work) - what I've also experienced this year are a couple of 'exceptional events' (including being asked to draft an opinion piece on why CICs may have been the worst thing to have ever happened for the social enterprise movement, by an international media agency). These generated new opportunities to meet and speak with people who would normally be outside of my circles, and only with hindsight do I realise how reactionary I was in exploring these (note to self: be more organised and methodical next time!). 

And whilst these new contacts are exciting, they're as equally scary (owing to the pay grade that some of these people operate at!), so knowing that there's a community I can check-back in with for some encouragement and assurance around them is important also... 

WALKING

The session concluded with trying to look forwards, having now looking back - and generating an analogy for what we want to achieve in our business over the coming year.

Mine turned out to represent how I've always tried to approach my professional ways of working - walking:

- it's intentional; is recognised in supporting our well-being; allows us to explore new places; and has moments of serendipity in the people we encounter as we travel in this way.

- But of course, there's also a balance to this in that walking also always includes a risk that we might get lost, or find ourselves ill-prepared for rapidly changing circumstances (such as it starting to rain, but when we left it was sunny so we didn't bring a coat or brolly...)

Overall, it was a morning I'm glad I invested in with my peers, and will definitely be looking out for opportunities to again when the end of the years start to roll around again in 2023, 2024, 2025...

* podcasts and radio shows I've appeared on this year:

We're not selling shoes - https://podcasts.apple.com/gb/podcast/6-adrian-ashton-and-focusing-on-relationships-not/id1620033728?i=1000558069656 

Facilitation stories - https://facilitationstories.libsyn.com/fs42-designing-the-space-for-others-to-learn-in-conferences 

and Facilitation Stories: FS50 Wrapping Up the Year Reflecting on Our Meetups 

Connections radio - https://wiz-media.co.uk/2022/12/08/the-business-of-surviving-flooding/ 

perversely, spending less (not more) time on social media seems to be bad for my well-being...

Some might say that with profiles on 15 different social media channels (at last count), I'm something of a social media 'whore'.

I never meant to be - I managed to resist joining Facebook for several years until Mel from my old school organised a class reunion using it; and I only signed up to start to Tweet because I discovered by accident that there were people talking about me on there.

(for clarification - I've never sought to censor anything that anyone wants to write about me on-line, but I just like to know who's saying what about me, so I'm not on the back foot when speaking with other people)

And while some people enthuse about how great social media has been in generating paying work for them - it's never meant I've landed contracts or new clients (yet...). Instead, I've always viewed social media as a means to start or continue conversations with people.

This approach seems to be generally well received universally - LinkedIn says I have an 'All Star' profile, and a few years ago, I was named as one of the 500 most influential people on Twitter!

But its hard to not hear people increasingly talking about how toxic and damaging social media is becoming to our well-being, and every so often to hear that a friend or colleague has decided to 'leave' Facebook or Twitter.

Now, over the last however many years (Pinterest and Instagram weren't a thing when I became self-employed 16 years ago - but then, neither was the iPhone either!), I've tried to keep a cumulative 10 minute a day habit on social media: over the course of a day, checking in to different platforms while I'm waiting for the kettle to boil, or in the minutes until the webinar I've joined is started by it's organiser.

But as this pandemic has rolled on, with client contracts and projects become ever more fraught in trying to meet shifting deadlines, and trying to invest more time with family members at home, it's been a struggle to achieve even this with the stresses and distractions that go on around us all.

For some people, such distancing from social media may sound like welcome relief, but over this last month, I've realised that some part of my well-being is starting to suffer from this enforced withdrawal - not because I think I'm addicted to social media, but because it offers me contact with fellow human beings to share what they're feeling, thinking, experiencing, and ultimately, how they're trying to KBO in these turbulent times.

So maybe instead of demonising social media, or hailing it as our saviour, can we try and take a more nuanced approach to recognising what it can offer us to our benefit, and how we can best try to manage this (for example - only using twitter lists rather than the general open feed).

And for anyone who's wondered why I've appeared quieter than usual recently on-line, this is my apology - life's just gotten too fraught and distracting. It's not an excuse, and it isn't a promise I'll be back in full flow next week - but a reassurance that I'm missing you all too.  

sitting in the bath; jaffa cakes; and b0llock sticks - what it takes to get on my (not so) secret Santa list this year

Last month I committed to being a (not so) secret Santa for some of you out there.

The good news is that I've now dispatched 4 lots of surprise random gifts - the bad news is that I'm a little concerned as to what some of you are now expecting of me...

To recap - the criteria for getting onto my 'nice' list, and have something come through the post to you, was that you interact in some way with any of my activity across social media between then and the last week before Christmas.

And to date, the replies and comments that have meant their contributors have had early festive gifts have been:

- someone revealing my secret ability to eat a whole packet of jaffa cakes within seconds;

- people wanting to see me do youtube clips while in the bath (I already do some whilst sat on the toilet);

- celebrating the historical roots of caffeine fuelled networking (aka theRSA); 

- and sharing images of their seasonal b0llock stick tree. 

Thankfully it also seems that what I'm able to send out is being well received - and there's still time for you to share in my festive efforts: my last 'draw' will be on Friday the 18th December, so go start scrolling through my posts on Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, YouTube, Medium, this blog, and anywhere else I may be loitering with seasonal intent... 

can I be your (not so) secret Santa this year?

The Christmas season usually entails a lot of traditions and conventions, that this year are thrown into confusion by Covid - and the uncertainty about restrictions we'll be under as a country, region, town, college, business, and even household, on any given day.

I therefore want to try and do my bit in trying to bring some cheer and fun to people over the next few weeks, as we try and build some happiness around a time of year that most of us usually look forward to.

Now - to try and manage some expectations here: 

I'm a sole trader, so don't have access to a warehouse full of gin; 
despite what some people may think when we see our greyhound on her walks, we don't have any reindeer; 
and although feedback from clients and learners may indicate otherwise, I don't have any magic dust that means I can get to all of your homes and deliver that toy you've secretly wanted ever since you were 5 years old...

But what I can do, is make use of some of the toys and gifts that I usually throw at people as part of training courses I deliver, (but haven't able to this year, as all my sessions have been on zoom), by sending some of you an early Christmas treat in the post.

If you fancy being in with a chance of receiving one of my (not so) secret Santa gifts in this way:

- Each week starting Monday 23rd Nov, until Friday 18th Dec, I'll be watching my various social media channels (you can get find all of them from this page that links them all here: - https://about.me/adrianashton)

- All you have to do is re-share or do some kind of interaction with anything I post during that week (liking alone doesn't count).

- At the start and end of each week, I'll pick a comment or interaction that's brought a smile to my face in some way, and will send you direct message for a postal address where I'll send your gift to.

Hopefully you'll enjoy getting something through the post that isn't just another bland leaflet, bill, or circular, (and may even feel you can take a pic of yourself playing with it to share back out as a way to further spread some cheer and encouragement to others?).

So what are you waiting for? Go start stalking me on social media!

why I go quiet on social media in times of pandemic

Unless you've been a contestant in a Big Brother House, everyone in the world is currently united in fear about the Corona-virus and Covid-19.

In the UK we've been seeing swift, sweeping actions and measures announced by the government - but in light of the unprecedented nature of what we're now (hopefully) living through, information about how our businesses, livelihoods, and homes can be protected in light of most trading and employment of all types suddenly ceasing (with no indication of when they may return), is scant.

Scant information in times of panic means that we worry and panic more - that's why we see explosions of fake news, contradictory guidance, confusing stories and such like. And our brave new world of social media that we've all been building over the last decade or so means it's scarily easy for all of us to be posting, re-posting, and sharing others' posts like spam-bots. that only exponentially makes the situation worse for all of us and our mental well-being and health.

Which brings me to the title of this post - some of you reading this will now I'm usually relatively prolific across multiple social media channels on an ongoing basis. But I also try and live in a way that's 'authentic' (modelling behaviours in myself that I think are important for us all) - and that means that rather than accidentally 'fanning the flames of social (media) panic', I'm watching what's being posted and shared more than I'm posting myself; and I'm only posting or re-posting content where I think it will offer immediate, tangible, and direct assurance and benefit to groups with whom I closely identify and work with:

- fellow freelancers and the self-employed (all 5 million of us!)

- people who live in rented homes (equivalent to roughly 13 million households)

- co-operatives, social enterprises, and charities 

- micro and local businesses 

As to when I'll resume 'normal service on social media' (insofar as I have a 'normal service') - I'm currently looking to start to ramp back up my traditional provocations, encouragements, and randomness in line with how we as a society start to feel we're coming to terms with this 'new normal'... 

make noise vs. making an impact - how social media reacted to my impact report

Earlier this month I published my latest annual social impact report on myself - and my deciding to frame it against the UN's Sustainable Development Goals seemed to be well received judging by comments and feedback I've received to date.

A few years back, I started to publish the report on twitter, using the hashtag #AAimpact14 (and adding 1 for each subsequent year). But I never really thought about if twitter was the right channel to be doing this with - sure, there are various hashtags that relate to impact reporting, but that doesn't mean it's the right place for something like this.

So this year, I decided to experiment on myself (again!) - and posted out the sections of the impact report each day across different social media channels that I have a profile on, and then looked at what the numbers suggested 1 week after their original postings.

It's interesting reading, and almost counter-intuitive (if you listen to some of the hype around which social media channel you should be broadcasting your messages on):

Taking a chart based on the average number of impressions per social media post which is how most people I know seem to judge their success on social media (some channels got 1 per day, and others several, based on available characters allowed), I also looked at the number of engagements as a proportion of my total connections/followers on each respective channel.

So it seems that when it comes to reporting our impact and social value, LinkedIn is the place to be for getting it noticed, but if we want people to actively engage with it, then we should be looking more to instagram and blogs.

However, when I re-cast this chart using the number of impressions as a percentage of my total community on each channel (rather than an absolute number), a very different picture emerges:

A 'truer' picture emerges of instagram and blogs being the place where people like to see what's happening in the worlds of impact reporting, but in a much more passive sense than over on LinkedIn...

Thankfully, in an age where we can easily cross-post content and messages across different social media platforms, sharing our impact reporting like this isn't an either/or choice. But it's perhaps an interesting question to pose to ourselves: what are we hoping to achieve by posting about our impact reports - are we simply 'showing off', or trying to stimulate conversations and reflection amongst others as to how we're doing it?

social value - more impact or more talk? (reflections from Social Value 17)

Part of my approach to my CPD is to tweet from events I attend to capture my thoughts and reflections from them, and then subsequently turn to my blog to try and crystallise my learning from them, and what difference it will subsequently make in how I support clients in the future - and my attending Social Value 17 is no exception...

The conference is one of a series of events that Social Enterprise Yorkshire and Humber stage throughout the year, in response to interests expressed by its member social enterprises in the region. It was designed to look at how social value is being introduced into the sector and public commissioning, and subsequently, how social enterprises might better approach identifying and reporting their impact to aid in their winning public sector contracts.

And against that agenda, I personally found it to be something of a mixed bag (as anyone who was following my tweets on the day would have likely already surmised...)

Having now 'slept on it', I think my overall impressions remain what I left with on the day:

• probably a bit too much of being 'talked at', rather than sharing stories and facilitated networking (if you do a picture search on twitter for the events' hashtag, all the images are of people holding a microphone and standing in front of a powerpoint screen)
• there wasn't really much given by way of reason as to why as a sector we should be getting more serious about reporting our impact, beyond the fact that some public sector commissioners are starting to write it into their tender specifications - but in my experience, this is usually the weakest (and least relevant for most) reason...
• given that the main focus of the event was on how social value strengthens the commissioning of public services, a conspicuous absence of anyone from any health bodies
• a lot of gaps with regards to practicalities for attending enterprises and charities to be able to follow up on to support themselves with identifying and starting to report their social impact (Social Value UK's free webinar series, the Global Value Exchange set of standardised outcome indicators, and the Inspiring Impact self-help resources to name but 3 that no one made any references to...)

but there were also some moments that were encouraging:

• the open recognition that most private companies are shaming the sector in being able to better report impact than many local social enterprises and charities can
• in the workshop, hearing local commissioners share some of their frustrations and hopes for social value commissioning, (and being open to learning from previous strategies and directives from the last 15 years that I shared with them)

What I also noticed is that despite this being an event about social value, there were very few examples of impact reports on show (with the exception of the 3 social investment bodies present - Key Fund, Charity Bank, and Unity Bank) - but I also took a handful of copies of mine and left out on the tables, and all of which were taken with interest and enthusiasm when people realised what they were...

So - overall, a disappointing day in terms of being able to learn anything new that I didn't already know (and in fact, it turning out that I knew more than some of the keynote speakers during opportunities for questions I put to them, and the number of people subsequently approaching me after the formal event to the conference...), but also encouraging to see that commissioners are becoming more open and wanting to progress the debate and discussion. And also useful in helping me better understand the messages that clients I work with are being exposed to, in being able to better structure and direct my support for their future benefit.

What I also took away from the day was that there's also more appetite to be open in taking about when we make mistakes, recognising that there's great value in the learning we can all benefit from through such openness (however embarrassing and fearful we might feel in admitting it...)

(and as an additional 'personal highlight' from the event - my most popular tweet from it was a picture of Key Fund's Dave Thornett apparently playing some bizarre 'social value' game...) 

the reason I blog

We're encouraged to start and run blogs for all sorts of reasons - build a following, enhance our brand, maintain a position in our industry, and such like;

and many people who blog share their posts across social media sites, encouraging us to 'like', and sign up for their latest posts via email or similar.

But there's a lot of people I know who have blogs that maybe shouldn't - not because they're not genuinely interesting people, or have valuable things to say, but because I get the impression from what they post (and how infrequently they post), that they've not thought about what the purpose of their blog is for. And I've always held that unless you know why you're doing something in your enterprise, then you're probably wasting time and energy that could be better spent on other things.

So - in the interests of trying to encourage others who blog (or are thinking about it), a recap of why I blog (all of which could be seen as aspects of "I'm a freelancer and it gets very lonely sometimes"):

1. Most social media channels make it difficult to be able to present a reasoned idea in them. Readers of a blog are more self-selecting in wanting to spend more than 3 seconds on my latest update, which means although there may be fewer of them in comparison, they're more likely to want to engage in the debate and discussion I'm seeking;
2. I've no regular team of colleagues who I get to hang out with in the office/kitchen/lunch/etc on a regular/frequent basis - people whom I would otherwise use as my 'sounding board' to reflect on experiences and ideas to make sure I wasn't starting to loose touch with reality. A blog acts as my surrogate 'chat while the kettle boils' - in essence, I'm looking to you all to help me spot if I'm starting to 'loose the plot' in how I think about, and approach, the work that I do;
3. As a freelancer I have no formal or regular appraisal or line management. I've therefore created what many see as an extensive and envious/commendable CPD framework for/around myself. My blog forms part of this - giving me a space to critically reflect on aspects of my work, and how I approach it;
4. I have an idea that many enterprises suffer because of hype and spin in the wider sector - making poorly informed decisions because they're not aware of the 'bigger picture', or possible alternatives. I'm always keen to challenge this when I come across it, and my blog is a route through which I can do this (don't believe me? check out some of my previous posts about CICs, and why we shouldn't be listening to our sectors' leaders...)

In all of the above, I'm always keen to get comment and response from people to help me:

• better develop my own understandings and approaches to issues
• assure me of my (relative) santiy
• make sure my knowledge and skills are as current and relevant as they can be for the sake of groups I support
• (make sure I'm not becomming libelous...)

So there you are - the 4 reasons I try and blog at least once a month.

I suspect many of these won't be shared by other bloggers, but if they are - please let me know where I've gotten it wrong in the comments below!

The challenge of staying responsible when your enterprise has been hit by a ‘business disaster’

Despite what some people may protest, it’s actually quite easy to be a ‘responsible business’ – thinking about options for energy use, how to respond to the ongoing requests for sponsorship for local charities, and such like…

But what happens when things get tough – what happens when your business gets hit by an ‘official disaster’ such as the flooding that swept through a lot of the country over the Christmas of 2015? There isn’t the time, money, (or patience!) to do the ‘nice stuff’; the focus surely has to be on getting business premises rebuilt, stock replaced, bank managers pleaded with for extensions to loan repayments, and such like? And what if as the owner of the business you’ve been doubly hit because your home flooded too?

And yet, it’s such crises that can actually help us be even more ‘responsible’ as businesses in how we manage our recovery. And that’s because like thousands of others, I too was hit by the floods at the end of last year[1] – with my family and business having to move out while restoration works made repairs to our home and office, and I drew national interest in how I responded as a business.

Some of you may recall the huge expressions of support that the wider country made through donations to the flood recovery funds that were quickly set up – but along with the business recovery grants that local authorities started to offer businesses, none of these could be applied to if you were self-employed or home-based. The prospect for recovering the livelihoods for both I and many of my fellow freelancers and micro businesses seemed very bleak…

But what can an individual business do in the face of such need and economic devastation[2] (especially when they’re also trying to make their own home habitable again so they and their family can ‘go home’)? The answer is surprising a lot: the following list briefly outlines what I did, and it’s offered not as self-congratulation, but rather as encouragement and inspiration for others to realise the impact we can all make if we try and be ‘responsible’ as businesses at all times:

• I set up a facebook group[3] for people like me who weren’t eligible for any of the business support grants. It was meant as a peer support network and saw lots of tips and suggestions of advice being shared around temporary cheap or free workspaces, and such like. But excitingly it was also picked up on by the local authority and others who used its existence and membership to allow them to successfully argue a change the eligibility criteria for the business support grants.
• I contacted national enterprise support networks I’m part of to ask if they may know of anything we could apply to: one made an immediate cash offer which was used to enable a number of local enterprises to gain IT and office supplies[4] to enable them to continue working from temporary locations.
• And I shared updates on support like mad across twitter and facebook groups to make sure that fellow local businesses didn’t miss out on opportunities for further support as it was announced and identified.

The above may not seem like much, but it was a lot more than many other local businesses were able to do owing to the respective impact of the floods on their businesses and homes (and thanks to the joys of social media I was able to largely do it all at the end of each day after I’d delivered client contracts and dealt with my own immediate issues).

And I wasn’t the only one thinking like this – there was also the world’s first collective crowdfunding campaign[5], and others are re-staged the Christmas[6] we lost for the benefit of local retailers who’ve suffered loss of takings over what should have been one of their busiest periods.

Being responsible isn’t just about ‘buying the right things’ or treating your people right. It’s also about stepping up to do what you can for the wider local business community when we’re struck by something that affects us all[7]. But it doesn’t have to take a widespread ‘business disaster’ to motivate us to do this – we should surely be looking out for opportunities to help out our neighbouring businesses all the time anyway? 

---

[1] http://thirdsectorexpert.blogspot.co.uk/2016/01/on-being-washed-out-by-floods-and.html

[2] http://ucvr.org.uk/category/flood-recovery/

[3] http://todmordenbusiness.net/new-facebook-group-hidden-home-based-self-employed-businesses-hit-floods/

[4] http://www.todmordennews.co.uk/news/local/practical-support-from-a-peer-solution-1-7773401

[5] http://www.todmordennews.co.uk/news/local/calderdale-rising-smashes-150k-target-1-7723289

[6] http://www.visitcalderdale.com/alternative-hebden-bridge-christmas-1704

[7] http://thirdsectorexpert.blogspot.co.uk/2016/02/just-because-you-didnt-get-wet-doesnt.html

why I don't bother with social media analytics

WARNING: if you're a social media manager or consultant, you should probably stop reading now.

For the rest of you (and those brave enough to remain!), here's why I personally think that the industry around analytics of our on-line activity (page views, number of likes, followers, and such like) is potentially damaging to our respective enterprises. But as with all my ideas, I also recognise that this won't be true for everyone, and that it's a biased/prejudiced view that I hold which is based on my experiences to date (but which hasn't stopped from being nominated as the lead advisor in several funded local and national enterprise support programmes on using social media...)

1) a few years back I was identified as one of the top500 most influential people on twitter, but at the time had less than 1,000 followers (out of over 300 million users) and also (horror of horrors), didn't even have a smartphone to tweet from on the move! (I've also become a hashtag on twitter on several occasions!)

Conclusion: the engagement and relationships I try and nurture through twitter via conversations, etc, is what's important. Not the number of people who follow me (although it's always nice to have more to reassure my ego ;-)

2) I have a lovely website supported by Smart Bear, with google analytics running in the back of it. However the site's there not as a sales tool, but as part of my personal brand, and also as part of meeting clients and markets expectations of me. I know from conversations with clients and others that most people don't look at it (although that have are always complementary)

3) I've an active profile across 13 different social media channels (far too many to list here - but just got started on Vine!), because I recognise that not everyone likes twitter (but 300 million do!), not everyone gets on with facebook, some people are into slideshares, and others into hipster photos - as the work I do and support I offer sees in a wide variety of communities and sectors, I think it's important to show some respect where possible by engaging with clients through their preferred on-line channel (see point 2).

4) But ultimately, all the analytic reports I see always leave me asking "so what?". 

What's the point of thousands of sign ups if none of them want to actually talk with you or buy your product. What's the point of having more followers on twitter if you never get to meet them in person to find out what they like and how you can support each others endeavours in the future?

Of course, all of this is a very biased view drawn from my own experience and business model - I'm not an on-line retailer for whom I recognise such analytics are crucial in understanding where effort is being wasted in reaching customers and where to invest more time and resource.

So I'm writing this as a cautionary note, as I see too many entrepreneurs and enterprises getting caught up in the hype of analytics, when at best it's only a distraction to their business model.

I also like the way the vooza summed it all up in one of their typically excellent short vids debunking hype around trends and fashions in enterprise: 

the truth about LinkedIN recommendations and cake

So - most people use LinkedIn to a lesser or greater extent; I'm a fan it it myself, having been around long enough to have had a 'magic rolodex' of people's business cards back in the day that were heavily annotated, only to swear when I'd call one of them up and find that they'd moved job - without their new business card I'd lost them as a contact. 

Until LinkedIn...

Now, over the years, LinkedIn has added various features, and the one that seems very popular is "skills endorsements" where you can 'one-click' on a contact to share what you think they're good at. And people seem to have been very generous in using this to highlight that a lot of them think I'm pretty hot at social enterprise, entrepreneurship, strategy, policy, and governance. But I also know that LinkedIn automates a lot of its site and that people will be offered the option to 'endorse click' me whenever they log in - so how do I know people really mean it?

Well, I had an idea that I've just started to test - I've created a new skillset for my list of 'one click endorsements': "eating cake". And you know what? I've just been endorsed for it by the lovely Michelle Rigby (who I've not had opportunity to share cake with yet, but who has obviously heard of my legendary abilities in this regard!).

So - LinkedIn recommendations: take them with a pinch of salt, but don't be afraid to have some fun with them :-D