why it's good not to 'niche'

There seems to be an 'accepted wisdom', lots of encouragement, and direction for us as freelancers, sole traders, and micro enterprises, and other types of businesses, to 'niche' - focus on one specialist thing and be the best at offering that. The logic we're given for this is that it will help make us more successful because:

1. it's then quicker and easier to explain what it is you do, and so be able to establish your brand, profile, etc with less effort;
2. it's easier to build a 'higher value' offer (i.e. make more money with less effort);
3. (and probably lots of other things that I forget, because I don't actually like the idea of 'niching' as you're about to learn, so I tend to block out the rest...)

BUT...

I don't 'niche' in what I offer as a business, and I'm not sure what circumstances might have to transpire for me to want to. That's because for me, the risks associating with niching are more than 'blown out of the water' by the benefits of my remaining a 'generalist':

1. Focusing on one thing means I wouldn't be using the full scope of the skill set that I've developed and identified I have over these last 20 years. Niching for me would me killing off parts of who I am and what I can do that might otherwise be interesting, useful, and fun.
2. I have an idea that niching ultimately offers less value to the clients, groups, and people I work with. Being a one-trick pony, however world-shatteringly good I'd be at it, would mean that I can't cross connect ideas and support from other themes and topics for them, to enhance the overall impact of my support to them (which would ultimately leave them poorer from the experience of my having walked alongside them for a time, than they are now).
3. Financially, niching is very risky. While it's true that the more niche you are, then the more likelihood you'd have of being able to have higher charge; the ultra-specialism of your focus and offer would mean that there are fewer potential overall clients who'd want or need your support. And they'd all be in largely the same place - which roughly means that all your eggs are in a single basket (or jars of tahini if you're a vegan), or who are all in same boat. If there's a recession, a shift in market trends, changes legislation or policy, etc, then you may find your market disappears overnight, with nowhere to easily turn to keep yourself going.

Reflecting on all of the above, I'm left wondering of niching is ultimately a 'cop out' for people who don't want to stretch themselves in building their skills as to what they might offer clients. Or if not, that they represent a group of people who are far happier and more comfortable to take risks than me?

If the former, then it's another example of how so many businesses are accepting the guidance they're offered at face value without questioning it, even if it means it's ultimately increasing the risk that they're fail in the future? If it's the latter, then I'm OK with being a relative scaredy-cat in comparison to them.

the impact of a pandemic on the impact we create

Some of you reading this will be aware that for the last 15 years, I've annually published an 'impact report' on my activities as a sole trader/freelancer - and each time I do, I try and pause to reflect here on some aspect of it that's particularly struck me.

Most businesses, charities, and social enterprises who are currently talking about the impact they've created through the pandemic, successive lock-downs, and the disruption to communities and people's lives over the last year, seem to be largely focussing on what they've done over this last year. Which is fine and proper, but it doesn't help us fully understand the wider, longer-term impacts of the pandemic on how we try and achieve our respective missions - only what our immediate responses to it have been.

But I've been using a consistent framework and measures in how I monitor, report, and reflect on, my impact for over a decade. That means that this year's impact report has allowed me to better explore just how far the disruption to how we work, think, and feel, has truly had on my practices - and as such, I'm better able to consider what changes I might need to introduce as we emerge into our brave new vaccinated world (and which I can politely pass on).

Spoiler alert: it seems the pandemic has had little (or as expected) effect on the metrics I use to capture the impacts I create across different themes.

But what I do find of particular note is:

tax paid: it's been already shown by others that in being self-employed, I already pay proportionately more tax on my income than my counterparts both on payrolls, and those taking their earnings as company Directors. But this year, the amount of tax I've paid has significantly increased - and tracking this back into the data shows that it's because I was fortunate to be eligible for some of the government's coronavirus business support schemes: but that support I received to help me sustain my business (and family) was always going to be subject to being taxed - so although it may have initially seemed I could have breathed a sign of relief when HMRC said I was eligible to apply for SEISS, I always knew that there'd be at least one painful sting in the tail associated with it...

grace: in my last impact report, I'd started to capture and monetise my 'grace': the amount of lost earnings I'd suffered due to people either forgetting that we had arranged to speak/meet, or cancelling training sessions with only a days' notice (with no recourse for me to claim any late cancellation fee). Perhaps the most distressing part of this year's impact report is not that this figure hasn't changed, it's that if anything, its actually increased. Which means that the respect we're showing each other in making sure we turn up (or phone in/log on) when we've agreed to, or at the very least, sending apologies in good time if we know we can't, is on the wane...

But there's lots of other things in this years report. It now runs to 11 pages, with 12 indicators, 3 charts, 3 tables, and a slew of summary case studies and testimonials - in the first year I created it, covering the year 2006-7, it only had 3 numbers and was a footnote in my corporate CV!

And you can view it in all it's glorious technicolour and images, here.

Therefore, please do take a look through it - I'd be keen to hear what strikes you about it as being of particular interest in help me better understand it myself, and to therefore continue to create as much positive impact as I can into the future.

accelerating to 'Launch' speed...

I've always been a keen proponent of enterprise education in all its forms, and for all ages too - not just for the sake of encouraging more start-ups, but because I think it can offer genuine benefits in whatever we choose to (or find ourselves doing) in the future.

As part of this, I've always sought to work with Schools, Colleges, and Universities - one of which is Salford University, with whom I seem to have built something of a long-term relationship, as I'm now well into my 7th year of them asking me back to work with their subsequent intake cohorts of undergraduates.

The design of their offer to students who are interested in exploring and launching their own enterprises has changed over the years - including seeing more leaders of courses and schools within the university becoming more interested in 'exposing' their students to speakers like me to help them better understand 'the enterprise option'; (I've always especially liked it when the drama school asks for these as it means I can perform my 1-man startup show on a proper stage!).

But perhaps most excitingly, the university's enterprise team has recently launched a dedicated accelerator on campus, branded 'Launch'.

And rather than assume that just because they have a business school and an MBA programme they know what the best content to teach and offer through it would be, they've linked in with the Growth Hub, Santander, and others to offer students a more rounded, complete, and stronger support offer.

Fortunately for my own enterprise practice, they've asked me to reprise my role as a mentor and adviser to some of the latest cohort in the accelerator, to which end the University recently invited me to the launch of their latest Launch programme.

And it was at this launch that I was inspired to jot these thoughts down for my blog for 2 reasons - what undergraduate students want to get out of being part of an accelerator, and the key message that seemed to be being broadcast to them:

in contrast to what we seem to hear from other national and international accelerator programmes who laud themselves on the investment they help start-ups to gain, students motivations at Salford's Launch feel much more 'earthy' and 'real life':

- people are wanting better clarity over the future of their business

- people recognise that being part of a peer community can offer them the confidence and accountability structures they know they'll need to see their ideas through

- some people feel they's lost their mojo, and the accelerator is a good opportunity to find it again

And as for the key message to these start-ups: "be a sponge (of knowledge and ideas), rather than a sponger".

As to the journey that this cohort will be taking, and what their experiences of it will be - well, I'm going to be fortunate enough to walk alongside some of them over the next few months, so I'll try and check in later this year with some thoughts of what happens at the other end...

how people I work with really see me... part 2 of 2

As a quick recap from my last blog post: last month I'd asked people to share some 360-degree feedback with me, sharing an image that to them best conjured up the image of what it was that I do, and how I do it.

Responses included a platypus, shoe, Howard the Duck, and an inflatable Christmas tree amongst others, as well as a gif of me fixing railway tracks while the train is still running on them!

But while those were useful in helping me better understand how people view me and how I approach working with them, they don't help me understand what makes me different to the other consultants, trainers, advisers, and cake-eaters out there. Which is why I also openly asked people:

"Having just been named the UK’s 'niche enterprise support 

consultant of 2018', what do you think my ‘niche’ is?"

The general gist of comments seem to show that my niche isn't as typically definable as it might be for typical consultant-types (i.e. a niche in governance for large organisations; or a specialism for equity crowdfunding; and such like). It seems people see my 'niche' as being more to do with how I can take what appears to be complex and confusing amounts of knowledge, and translate them back into ways that mean others can better get to grips with things that are useful and relevant for them. It seems I also do this in ways that mean people are more confident in being able to work with this new leaning too.

And as with the pictures people shared, I'm encouraged by this - niches are usually defined by a specific type of knowledge or particular skill, yet I've always maintained that any of us can learn any knowledge or skill once we see the point and need for them (I had to resit my maths exam at school but subsequently managed and grew enterprise loan funds; support groups apply for investment; and deliver an accredited course in financial management!). 

For me, it's the relationships we make and work through are more important if we're serious about being inspired and motivated by our values. It's also through the relationships we have that we're able to gather the support and encouragement we need to achieve our aspirations in the way we want to, and ultimately change the world in some way.

In the interests of transparency I've include a full set of the responses below - although despite it being listed on my LinkedIN profile as one of my professional skills people can endorse me for, no-one mentioned my expertise in eating cake...

As a final thought, I'd like to thank everyone who took the time to reply to my open call for suggestions (and for making sure I could repost all your comments without having to edit them for swearing!) - as with lots of other ways I approach how I work, this way of seeking 360-degree feedback as part of my CPD is unusual, but seem far more enjoyable for all of us than the usual questionnaire type forms.

All responses received in response to the question: Adrian's niche is...?

I have always said you are good at promoting yourself. I would definitely say that is a strength. Some people will criticise self-promotion, but relationships are everything if you’re a consultant and this must be an element of maintaining networks and relationships by having a presence and trying to stay in people’s minds?

You use props to get attention, to engage, to play, to make light to make things accessible and it's in a way comedy and fun. but there is so much behind everything you do, the preparation, the observation the analysis. You walk this line between entertainer and ridiculously intelligent and knowledgeable scholar. And I think your niche has always been being so accessible and yet inspiring with awe how much you know and how readily you admit to what you don't. You are you and you empower others to be the same! A rare gem!

The third sector expert

Making complex things simple. Also you are most definitely "The acceptable face of Accounting" 

Your niche: early stage small businesses....especially those who are scared into inaction regarding their accounts and book keeping

You share information, spontaneously and generously / you have a creative approach to what you do / you have strong values and a focus on strengths / you really know your stuff, but wear your 'expert' hat lightly

I would say that your knowledge and understanding of the sector and in particular how to prove the impact we have is the main strength of yours. Your ability to work with a range of people at different levels is also a strength.

Your written blogs and so on which are always valuable and help us learn more and debate things we probably need to get to grips with.

Remarkable ability to raise awareness of the critical issues affecting SMEs and the entrepreneurs and freelancers who run them. You are also good with plastic Christmas Trees and fairy light decorations. You are a super hero of endeavour, with a good sense of humour, and untidy shelves, full of stuff...

who in their right mind would be self-employed?

I've been self-employed for over 13 years now (although more by accident than deliberate design), and I increasingly hear arguments being made everywhere as to why more of us should set up our own businesses, become self-employed, or start a career as a freelancer. 

But in all the hype and excitement, I can't help but feel that people aren't being given the 'full picture' of what they might be trading off in not pursuing more traditional employment options, and as a result, rushing into something that makes their lives harder and less happy than they might potentially have otherwise been.

Don't believe me? Well, what about these various published researches that highlight the 'dark truth' about self-employment that very few (if any) of its advocates share with us:

less earnings and more poverty - 

- as a body of workers, we're increasingly likely to be earning below the minimum wage, and the trend is that this will be true for majority of us within the next 2 years: 

https://flipchartfairytales.wordpress.com/2016/03/22/self-employed-slide-further-into-poverty/

and

https://flipchartfairytales.wordpress.com/2016/10/26/why-low-paid-self-employment-is-everyones-problem/

and

http://businessadvice.co.uk/hr/employment-law/government-urged-to-protect-freelancers-with-self-employed-minimum-wage

- compared to our 'employed' counterparts, we're actually earning less now than we did 20 years ago: 

http://www.resolutionfoundation.org/media/press-releases/typical-earnings-of-the-self-employed-lower-than-20-years-ago/ 

- and compared to those same employed counterparts, we're also paying more in tax on the earnings we can make than they do on the wages they're paid:

https://flipchartfairytales.wordpress.com/2017/03/10/self-employment-whos-dodging-the-tax/ 

- changes to our benefits system by government, means that for those of us who qualify as being eligible for some type of income support, we'll now be about £2,000 a year worse off than before...

http://businessadvice.co.uk/hr/payroll/universal-credit-leaving-self-employed-over-2000-a-year-worse-off-than-employees 

- all of which means that many of us have very little (if any) cash savings to fall back on in the event of a 'rainy day':

http://smallbusiness.co.uk/business-savings-strains-self-employed-2542586/ 

more sickness and worse (physical) health - 

- we're not entitled to sick pay: if we get sick, we can't earn or claim anything in the way that our employed counterparts can:

http://businessadvice.co.uk/hr/payroll/self-employed-demand-statutory-sick-pay-ahead-of-any-other-benefit

- as a result, over 80% of us who fall ill will work through it, as we can't afford to stop earning, placing further risk to our long-term future health:

https://www.moneydonut.co.uk/news/self-employed-risk-health-working-through-illness 

more loneliness and worse (mental) health - 

- working for yourself means you're more likely to suffer from loneliness and the anxiety that's associated with this:

https://www.fastcompany.com/3059317/how-ive-learned-to-thrive-with-the-loneliness-of-freelancing

longer hours and less time with / more stress for our families:

- if the main household earner is self-employed (as was my own experience for 12 years), then not only are their relationships with their family increasingly likely to suffer, but their family will also begin to feel more stressed as well:

http://businessadvice.co.uk/insurance/health/pressures-of-self-employment-creep-into-family-life

- we also work longer hours (typically 13 hours a day), with less time off for holidays:

https://www.sectorsdonut.co.uk/news/forget-balance-self-employment-about-work-life-blur

- and women in particular struggle to be able to maintain a semblance of controlled hours if self-employed, juggling multiple family responsibilities which lead them to have extremely elongated days with little (if any) time for themselves and their own well-being:

https://www.startupdonut.co.uk/node/120747 

retirement?

- less than 1 in 5 of us is able to save into a pension (unlike our employed counterparts whose employers make regular monthly contributions into one on their behalf on top of the salary they pay them..):

https://www.ipse.co.uk/our/news-listing/self-employed-pensions-the-ticking-time-bomb.html 

So the research shows us that to strike out as an entrepreneur means you're more likely to be poor/in poverty; suffer long-term ill health; have worse relationships with your family; and never be able to retire...

and you what makes this even worse? Government is aware of all of this from the official statistics it collects and openly publishes, yet somehow doesn't seem to be able to get around to doing anything about them: 

https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/trendsinselfemploymentintheuk/2018-02-07 

If I've made it sound like self-employment is a bleak landscape that only the wretched and foolish would dare to venture into, I apologise. My interest in collating and presenting these various and multiple researches is, as always in my blogs, a desire to share knowledge in helping people make more informed decisions and being able to spot/avoid hype - it's not all doom and gloom for everyone. After all, 15% of us do it. And we do it for a variety of reasons: the unavailability of other forms of employment, the need for flexibility around family/caring responsibilities, the desire to use a personal skill or passion that outweighs the apparent cost of maintaining it as a sometimes hobby, and similar.

And in light of our Government's apparent disinterest in us, we're also increasingly finding ways to support ourselves:

Facebook groups like Freelance Heroes - https://www.facebook.com/groups/freelanceheroes

Campaigns like MicroBiz Matters

- https://microbizmattersday.rocks/blog/

Pooling of financial support for each other through co-operative initiatives such as 'Bread Funds'

- http://breadfunds.uk/

The current state of self-employment and freelancing may therefore be very precarious, but we can perhaps have hope of a brighter future if we start to take more action in all of our interests by working together, and supporting each other more..?

crowdfunding grants for your project - the shape of things to come or a dystopian future?

I find myself talking a lot about crowdfunding these days - partly because I'm starting to deliver more training and learning programmes around strategic finance and managing accounts, but also because it seems to be a space where more grant makers are moving into...

I've always held that the main benefit you can derive from crowdfunding isn't about the money, but rather proving interest and demand, and building a tribe of supporters. I've also always argued that it's a lot of hard work to make a crowdfunding campaign a success (most fail to reach their targets, or come anywhere close to them...)

Recently though I've started to notice grant making bodies starting to increasingly move in the crowdfunding space - offering 'top up' grants to groups and projects who raise either a minimum amount, or who offer to match the amounts raised in this way (step forward Power to Change Community Shares Booster, Santander's changemakers, el al). And in some ways this makes sense: grant making bodies only have so much cash to go round, and want to make sure that their money makes the most impact where they spend it. So to have a project that shows it has high levels of public and community support from people already donating to it, would seem to be a good indication that it will do very well in having a body of people already wishing to support it and see it succeed.

And there are also calls from various national sector bodies that even if charities don't integrate crowdfunding into their income generating strategies, everyone should try it at least once... 

But... crowdfunding can be a fickle game. It takes a lot of time and skill to be successful at it. It's also a form of popularity contest in trying to get a community to support your project over someone else's. And what about those projects and activities which, while we all agree are worthy and needed, are also those which we might struggle to otherwise offer support to if they started crowdfunding?

Crowdfunding can generate all sorts of benefits and unexpected outcomes. It can also be a large waste of time and effort. But is a space that people and funders are increasingly interested in - and if we haven't tried it, how can we have any credibility when we try and subsequently argue that its not for us?

Like Oscar Wilde (or someone like him) famously may have once said - try everything once, apart from Morris dancing; but I'd say just make sure you go into it with your eyes open and don't believe all of the hype...

"we're going to sack our accountant and swear more..."

I had the pleasure this afternoon of spending time with the soon-to-be-graduating cohort of the School for Social Entrepreneurs North West's #scaleup programme - over the last year, this group of social entrepreneurs and social enterprise leaders have been exploring how they might best grow their respective ventures to create even more transformative impact in their local communities.

I'd structured my session with them to be largely open so as to offer anything that they might still need to learn with regards to specific pieces of information, contacts, and suggesting approaches to issues that they might not have considered before (including encouraging them all to watch Yes, Minister!). But principally I wanted to help them to formally reflect with each other on what they'd got out of being part of #scaleup, and what they'd be taking from it as they entered the next stages of their respective journeys, both personally and as an enterprise.

Many took the time to personally thank me as they left the session (always a good sign!), but what I felt was most useful from the session from my perspective was asking them all to share what one thing they'd now learnt that they didn't know when they woke up this morning, or one thing that they'd now do as a result of the day. This helps me understand the impact I've had, and while some of their responses were encouraging, I can't help wondering if I may have (accidentally) gone too far with some of them...

• we're going to find a social investor
• we're going to apply to Power to Change
• I'm going to start claiming more allowable expenses from HMRC (specially in relation to mileage rates for bicycles)
• we're going to change our accountant
• we're going to apply for Social Enterprise Investment Scheme tax relief
• we're going to apply for membership of Locality
• we're going to make changes to our financial management
• I'm going to eat more salad
• I'm going to go 'back to basics'
• I'm going to swear more

What social entrepreneurs personally gained from being part of the programme

How social enterprises have benefitted from being part of the programme

the truth about LinkedIN recommendations and cake

So - most people use LinkedIn to a lesser or greater extent; I'm a fan it it myself, having been around long enough to have had a 'magic rolodex' of people's business cards back in the day that were heavily annotated, only to swear when I'd call one of them up and find that they'd moved job - without their new business card I'd lost them as a contact. 

Until LinkedIn...

Now, over the years, LinkedIn has added various features, and the one that seems very popular is "skills endorsements" where you can 'one-click' on a contact to share what you think they're good at. And people seem to have been very generous in using this to highlight that a lot of them think I'm pretty hot at social enterprise, entrepreneurship, strategy, policy, and governance. But I also know that LinkedIn automates a lot of its site and that people will be offered the option to 'endorse click' me whenever they log in - so how do I know people really mean it?

Well, I had an idea that I've just started to test - I've created a new skillset for my list of 'one click endorsements': "eating cake". And you know what? I've just been endorsed for it by the lovely Michelle Rigby (who I've not had opportunity to share cake with yet, but who has obviously heard of my legendary abilities in this regard!).

So - LinkedIn recommendations: take them with a pinch of salt, but don't be afraid to have some fun with them :-D