sitting in the bath; jaffa cakes; and b0llock sticks - what it takes to get on my (not so) secret Santa list this year

Last month I committed to being a (not so) secret Santa for some of you out there.

The good news is that I've now dispatched 4 lots of surprise random gifts - the bad news is that I'm a little concerned as to what some of you are now expecting of me...

To recap - the criteria for getting onto my 'nice' list, and have something come through the post to you, was that you interact in some way with any of my activity across social media between then and the last week before Christmas.

And to date, the replies and comments that have meant their contributors have had early festive gifts have been:

- someone revealing my secret ability to eat a whole packet of jaffa cakes within seconds;

- people wanting to see me do youtube clips while in the bath (I already do some whilst sat on the toilet);

- celebrating the historical roots of caffeine fuelled networking (aka theRSA); 

- and sharing images of their seasonal b0llock stick tree. 

Thankfully it also seems that what I'm able to send out is being well received - and there's still time for you to share in my festive efforts: my last 'draw' will be on Friday the 18th December, so go start scrolling through my posts on Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, YouTube, Medium, this blog, and anywhere else I may be loitering with seasonal intent... 

can I be your (not so) secret Santa this year?

The Christmas season usually entails a lot of traditions and conventions, that this year are thrown into confusion by Covid - and the uncertainty about restrictions we'll be under as a country, region, town, college, business, and even household, on any given day.

I therefore want to try and do my bit in trying to bring some cheer and fun to people over the next few weeks, as we try and build some happiness around a time of year that most of us usually look forward to.

Now - to try and manage some expectations here: 

I'm a sole trader, so don't have access to a warehouse full of gin; 
despite what some people may think when we see our greyhound on her walks, we don't have any reindeer; 
and although feedback from clients and learners may indicate otherwise, I don't have any magic dust that means I can get to all of your homes and deliver that toy you've secretly wanted ever since you were 5 years old...

But what I can do, is make use of some of the toys and gifts that I usually throw at people as part of training courses I deliver, (but haven't able to this year, as all my sessions have been on zoom), by sending some of you an early Christmas treat in the post.

If you fancy being in with a chance of receiving one of my (not so) secret Santa gifts in this way:

- Each week starting Monday 23rd Nov, until Friday 18th Dec, I'll be watching my various social media channels (you can get find all of them from this page that links them all here: - https://about.me/adrianashton)

- All you have to do is re-share or do some kind of interaction with anything I post during that week (liking alone doesn't count).

- At the start and end of each week, I'll pick a comment or interaction that's brought a smile to my face in some way, and will send you direct message for a postal address where I'll send your gift to.

Hopefully you'll enjoy getting something through the post that isn't just another bland leaflet, bill, or circular, (and may even feel you can take a pic of yourself playing with it to share back out as a way to further spread some cheer and encouragement to others?).

So what are you waiting for? Go start stalking me on social media!

The challenge of staying responsible when your enterprise has been hit by a ‘business disaster’

Despite what some people may protest, it’s actually quite easy to be a ‘responsible business’ – thinking about options for energy use, how to respond to the ongoing requests for sponsorship for local charities, and such like…

But what happens when things get tough – what happens when your business gets hit by an ‘official disaster’ such as the flooding that swept through a lot of the country over the Christmas of 2015? There isn’t the time, money, (or patience!) to do the ‘nice stuff’; the focus surely has to be on getting business premises rebuilt, stock replaced, bank managers pleaded with for extensions to loan repayments, and such like? And what if as the owner of the business you’ve been doubly hit because your home flooded too?

And yet, it’s such crises that can actually help us be even more ‘responsible’ as businesses in how we manage our recovery. And that’s because like thousands of others, I too was hit by the floods at the end of last year[1] – with my family and business having to move out while restoration works made repairs to our home and office, and I drew national interest in how I responded as a business.

Some of you may recall the huge expressions of support that the wider country made through donations to the flood recovery funds that were quickly set up – but along with the business recovery grants that local authorities started to offer businesses, none of these could be applied to if you were self-employed or home-based. The prospect for recovering the livelihoods for both I and many of my fellow freelancers and micro businesses seemed very bleak…

But what can an individual business do in the face of such need and economic devastation[2] (especially when they’re also trying to make their own home habitable again so they and their family can ‘go home’)? The answer is surprising a lot: the following list briefly outlines what I did, and it’s offered not as self-congratulation, but rather as encouragement and inspiration for others to realise the impact we can all make if we try and be ‘responsible’ as businesses at all times:

• I set up a facebook group[3] for people like me who weren’t eligible for any of the business support grants. It was meant as a peer support network and saw lots of tips and suggestions of advice being shared around temporary cheap or free workspaces, and such like. But excitingly it was also picked up on by the local authority and others who used its existence and membership to allow them to successfully argue a change the eligibility criteria for the business support grants.
• I contacted national enterprise support networks I’m part of to ask if they may know of anything we could apply to: one made an immediate cash offer which was used to enable a number of local enterprises to gain IT and office supplies[4] to enable them to continue working from temporary locations.
• And I shared updates on support like mad across twitter and facebook groups to make sure that fellow local businesses didn’t miss out on opportunities for further support as it was announced and identified.

The above may not seem like much, but it was a lot more than many other local businesses were able to do owing to the respective impact of the floods on their businesses and homes (and thanks to the joys of social media I was able to largely do it all at the end of each day after I’d delivered client contracts and dealt with my own immediate issues).

And I wasn’t the only one thinking like this – there was also the world’s first collective crowdfunding campaign[5], and others are re-staged the Christmas[6] we lost for the benefit of local retailers who’ve suffered loss of takings over what should have been one of their busiest periods.

Being responsible isn’t just about ‘buying the right things’ or treating your people right. It’s also about stepping up to do what you can for the wider local business community when we’re struck by something that affects us all[7]. But it doesn’t have to take a widespread ‘business disaster’ to motivate us to do this – we should surely be looking out for opportunities to help out our neighbouring businesses all the time anyway? 

---

[1] http://thirdsectorexpert.blogspot.co.uk/2016/01/on-being-washed-out-by-floods-and.html

[2] http://ucvr.org.uk/category/flood-recovery/

[3] http://todmordenbusiness.net/new-facebook-group-hidden-home-based-self-employed-businesses-hit-floods/

[4] http://www.todmordennews.co.uk/news/local/practical-support-from-a-peer-solution-1-7773401

[5] http://www.todmordennews.co.uk/news/local/calderdale-rising-smashes-150k-target-1-7723289

[6] http://www.visitcalderdale.com/alternative-hebden-bridge-christmas-1704

[7] http://thirdsectorexpert.blogspot.co.uk/2016/02/just-because-you-didnt-get-wet-doesnt.html

what I've learned from being an enforced 'digital nomad'

As some of you may recall, along with thousands of others over the last Christmas period my family and I were hit by flooding. We had to move out of our home while it (and my 'home office') were restored.

5 months on and we're now back in, the furniture's out of storage, and we've nearly unpacked all the boxes, so it feels like a good time to pause and look back on what I'm taking from the experience of having been an enforced 'digital nomad':

- its easier to set up than you might realise

given the bulk of the work I do, I don't need much by way of specialist equipment or stock. I 'upgraded' my laptop and invested in a few extra toys, so can pretty much work anywhere now. I was initially worried about printing but realise that we print a lot more stuff than we need to out of habit and using cloud storage and such like, haven't been hampered by not having a printer to hand 24/7.

Now we're all back in the house, I realise just how many distractions there can be here, so am intending to remain as mobile with my 'office' as possible going forward.

- clients and other people can be very generous and patient

there seems to be an expectation that we're not allowed to hold up our hands in the business world and say we're struggling. But when I have (framing it in the context of recovering from having flooded), clients, collaborators, and suppliers, have all gone out of their way to try and lend a hand. That's even more true of fellow businesses who were also flooded.

The 'macho' image we present can sometimes get in the way of relationships in our business. I've found that taking the risk to show some vulnerability actually only strengthens links between us all.

I should also name check Gareth Nash of CMS here - at an event we both found ourselves at during this period, he took it upon himself to make sure that I got well fed and watered from the catering that had been laid on at it, in light of my not always knowing where my next meal was going to be...

- libraries can be great places (with the emphasis on 'can be'...)

there are countless hotdesking and coworking facilities out there, (and some offered me discounted rates on the basis of being flooded and wanting to show support). And while they can be fun places, I found libraries to be overlooked great places to work: big tables to spread all your notes and files out across, comfy chairs, good heating (and toilets!), and free wifi too. On the down side, heaven help you if you need to take or make a phone call, and the wifi usually blocks any file sharing or social media sites (unless its a private library like the Portico in Manchester).

On the issue of overlooked places I should also put in a mention for the Greater Manchester Chamber of Commerce members' lounge, as in addition to the tables, chairs, heating, free unrestricted wifi, and toilets, they also have sofas and free coffee! 

- hotel chains usually aren't worth it

I've found myself staying in a lot of hotels as I've bounced around the country over the last few months. I wish I could say that I picked them on the basis of their being independent local guest houses as part of my commitment to supporting local economies, but I'm afraid it was more pragmatic on the basis of relative location to train stations and client premises. And my experiences of having stayed in big brand chains to local cheap B&B's is that usually paying the extra for a posher stay isn't worth it. On the whole you seem to get better local knowledge, services, and value from the small local hotels that don't look as highly polished, but do at least seem genuinely interested in getting your feedback (and acting on it!)

- you get a lot fitter

I didn't have access to a car while the house was being restored (my family needed it to help with getting kids to school each day, shopping, etc) so I walked a lot more. And being a 'digitial nomal' meant carrying my office with me as well as my wardrobe for the week (up to 4 bags in total!). 

It meant I took up a lot more space on trains, but also made me realise how much stuff we usually carry around with us that we never use... But walking from train stations to clients premises and other venues isn't that arduous so as long as it's no more than about a mile and a half, so I intend to try and continue this habit.

- its more lonely and stressful than people let on

While my house was being restored, my family stayed with relatives, and my travelling around to meet clients and such like meant that it was only usually at the weekends when we got to properly spend time together as a family.

Being self-employed is stressful enough at the best of times for all sorts of reasons, but add to this being technically homeless, not knowing when your house will be ready for you to move back in, not being able to be around emotionally for your partner and kids... 

- you're always looking for the next plug socket...
There's an old saying amongst travellers that you should always eat well because  you never know when your next meal will be. As great as mobile devices and laptops are, they can't last as long without being topped us as we can go without food. And just as with hotels, it seems the coffee shop chains aren't as good as local independents when it comes to being able to offer us opportunities to 'plug in'.

- you can get away with a lot more...

and finally, using the rider "I've been flooded" means you seem to be able to get away with a lot more than you might otherwise feel able to. That's ranged from suggesting to clients that we meet in a pub, to getting suppliers to offer extended credit terms at no extra cost.

I've always been aware that I've pushed the norms of accepted business etiquette, but this will only encourage me to do so even more in the future!

I've always argued that it's important to allow ourselves opportunity to reflect on our experiences to see what we can take from them to our (and others') benefit in the future. And while everyone always agrees with the sentiment, its very rarely done.

Part of the reason that I committed to starting this blog 7 years ago was to allow me such opportunities for reflection - and to do so in way that is open in inviting your comments and contributions to them.

Given the severity and impact of the flooding that's had a massive impact on this valley, I hope that many of my fellow freelancers, self-employed, and other enterprises will find ways to similarly reflect on the experience of recovering their businesses as they start to get back to 'normal'. That's not just to help them think about how they build their resilience for any future knocks, but also as a wider encouragement to the rest of us too.

why I WILL be sending Christmas cards this year

Don’t worry – you read that title right: I AM sending real life, envelope and stamp, Christmas cards this year. And why is that a big deal? Because so many people aren’t and don’t as they’d “rather give to charity instead...”

But isn’t making a gift to a charity in lieu of buying some cards and stamps is surely a good thing? Yes– any philanthropic gift to a charity is always a good idea, but why can’t you quietly get on with doing that throughout the year, instead of using it as an excuse not to send a personal greeting to clients and business partners?

I have an idea that publicly announcing your intent to make a gift to charity to everyone on your contacts email list is no more than a salve on your conscience, and a morally acceptable way of saying you can’t be bothered to take the time to organise a card to share with people how you’ve appreciated your relationship with them over the last year.

And there are many card suppliers who donate proportions of the proceeds of their sales to good causes, so you can send a card AND give to charity at the same time...

But I fully appreciate that organising cards, addressing envelopes, and such like takes time – and that our time is increasingly precious in light of the pressures we all face. But spending an hour of two sending out cards is an easy and powerful way to remind ourselves of how we’ve been blessed by, and been a source of encouragement to, others we’ve worked with over the last year. It helps us cultivate an attitude of gratefulness, and deepens our relationships.

So – I’ve stuffed my envelopes, written out the addresses, and licked the stamps... time to start sending my greetings of thanks and encouragement out across the communities and sectors I’ve walked alongside this year. 

But the question is who to send one to? There are so many people I come into contact with – so I’ve decided to base in on my having had a trading relationship with you: if money’s changed hands between us, you’re probably on the list. If not, we’ll share a drink and/or cake the next time we meet (but don’t worry – I won’t bring any mistletoe...)






updated 15 Dec - very pleased that my cards have now started to arrive with those that made it onto my list (and even more so with how excited they are to be getting them!): https://www.instagram.com/p/_UYcEpNRsf/