what I did in 2018 that got me noticed (in trouble?) the most...

It's that time of the year when a lot of people are starting to share their retrospectives of the last 12 months - greatest hits type profiles of their biggest 'wins', most exciting adventure, and such like.

And it struck me that although I'm now entering my 14th year of being self-employed, I've never actually done one on myself. So, in the spirit of the season, and in keeping with the adage of "try everything once apart from morriss dancing* and incest", here goes:

As this is my first one, I thought I'd try and start with something relatively straightforward and simple - what did I write/post about over the year that caught people's interest and imagination the most?

As some may know, I don't place much stock in social media analytics, so don't have fancy dashboards that track my activity across all my social media channels (and there's rather a lot of it!). So what I've done in the 'keep in simple and quick/easy to start' philosophy is to use the dashboards that are built into my blog site, and on twitter, to try and spot which post on each got the most impressions (people coming across it and reading it), as this seems to me to be the 'right' count for the sake of consistency and continuity? 

But enough already, you cry! What's the result - what did I post about this year that got the most people talking, thinking, and otherwise pausing for a brief moment because it chimed with what they're thinking about or trying to work on more (cue drum roll...):

On my blog - it was my post reflecting on my latest social impact report on myself, and how I'm now aligning it to the UN's Global Development Goals:

https://thirdsectorexpert.blogspot.com/2018/05/how-social-impact-reports-sometimes.html

On twitter - it was celebrating my being named as the most innovative in the UK in developing new csr models: 

https://twitter.com/AdrianAshton2/status/1032656981620867078/photo/1 

At first glance, this might seem a bit narcissistic (something it's been suggested I am in the past by Liam Black), but I'd like to think there's something more encouraging to be taken from this - because to me, what ties both of these posts together is something about being a responsible business: not just in a 'tick box', "we'll help raise some money for a local charity" kind of way, but something deeper about how people are wanting businesses to keep stepping up to the mark and do the right thing by everyone (not just their owners).

This idea also fits with recent national surveys highlighting that public trust in businesses is at an all-time high, while it's at an all-time low in charities, and I'd rather not go into how people are feeling about the government...

So, 2018 - the year that businesses not only heard the rallying call to be the leaders and supporters of society and local communities that we the people are needing, but have also started to try and figure out how they best answer it..?

* sadly I recently came across a photo my mum took of me as a young child dressed in morris dancing attire, but I'm determined to never do a 'luke skywalker'...

6 hours, 5 people, a lot of coffee, and truffle honey.

A couple of years ago, I tried a networking experiment: booking myself to be in London for 48 hours, and asking people to invite me to meet them in places of their choosing. Lots of people engaged with it, and others followed the adventure on social media with interest.

And it got me thinking that I should try and do something like it again. But finding 48 hours in the midst of various client projects, and family responsibilities isn’t that easy… so I took the most of the opportunity of being in the capital to deliver a bookkeeping workshop for Unltd to come down a little earlier than I might have otherwise, and put word out that I’d be around for an afternoon (6 hours) to see what serendipity LinkedIN might magic up…

And what an enjoyable 6-hour stint it turned out to be:

• Discovering truffle honey with Martin Gilbraith, whilst reflecting on how MeetUp has facilitated UK facilitators to more easily network and support each other;

• Finally meeting Andrea Gamson properly in person (after we’ve missed each other at conferences ad festivals we’ve both spoken at in the past, had several phone calls, and generally stalked each other in social media over the years), and being confused for my namesake, Robert Ashton (although to be fair, our respective beads are probably quite similar to each others’ at the moment…)

• Learning of Roxanne Persaud’s muse, the Maid of Fail, and how a Phd thesis can become like Douglas Adam’s Hitchhiker’s Guide to the Galaxy;

• Receiving my first Christmas card of the year from Richard Hull, and over the magic of coffee, creating a new model and format for guest lectures on social enterprise and social entrepreneurship education (although we’ll have to wait until spring 2020 to release it on the world!)

• And finally, making an entrance with Eddie Capstick without having to enter the room (I phoned him from the other side of the window he was sitting in). But his choice of last venue came well equipped for his being the last name on my ‘dance card’ for this 6-hour speed networking dash around Kings Cross.

So – thank you all for the creativity, insight, new experiences, and shared laughs. Hopefully I can find an excuse to do it again before another whole year passes, and also not just in London…