In the current climate, many organisations are taking hard looks at their costs, management and staffing arrangements - one of the side effects of this is that people are being increasingly asked to re-apply for the jobs that they currently do.
Within my guise as a self-emplopyed free-lancer I'm not immune to this - some of the bodies that I have an ongoing engagement with are now asking all their 'consultants' to reapply so I find myself in the same position as many people on a payroll.
And while some of my counterparts in these instance have felt 'miffed' and undervalued (after all, they reason, isn't their value and contribution obvious??), I've found it to be rather useful - its forced me to step back and consider just what I can offer them, how I work with them, and what I've gained from this particular relationship. All of this is usually stuff that you [should] be getting through regular appraisals if you're an employee, but as a sole trader, there are scant opportrunities for such reflection and recognition.
So next time you're asked to reapply, don't consider it a chore, but rather a unique type of opportunity to think about what you've done, what you can still offer and maybe what you might want to be doing next...