So – in a few weeks time, #SocialSaturday will be kicking off: one Saturday in September that’s been hijacked to showcase, celebrate, and generally let everyone know how great social enterprises are, and to encourage everyone to do more trade with them.
Good idea? Possibly...
You see, while in theory I like the idea, other sectors have been doing this type of thing for some time already: international charity day, Manufacturing Day, national freelancers day, and so on... heck, some sectors are so expansive in the scope and range of their constituent organisations, they have a whole fortnight!
And all of them tend to take place during a weekday – a day when people are in their places of work; in roles where they can immediately start to influence and reflect on their workplace behaviours and practices, and are in a mind-set of being open to new ideas.
But fast-forward to the weekend: most people tend to want to relax, enjoy time with family, pursue personal interests – not be recipients of campaign activity designed to get them to change their spending and business habits. And by staging this day on a weekend, it sends a message that social enterprises are only really active in those businesses whose main trade is at weekends: retail, consumer goods, tourism – and that makes it harder to showcase those involved in manufacturing and construction, investment and finance, healthcare and education, public services, employment support, public transport, and so on...
I’m concerned that by staging the showcasing of social enterprise on a weekend, a lot of the wider sector will miss out on the opportunity to be seen and to show how vibrant and full of potential the sector is in all parts of our economy and society, leading many to assume that the sector is mainly about high street stores that are trying to do things a little differently (rather than enacting what many see to be a revolutionary business model) by not bringing it into everyday workplaces.
But as with all things I take a view on, I’m very open to be proved wrong on this (and hope I am...)